Last Friday (April 1), Apple Music unveiled their latest ad campaign featuring celebrity heavyweight and global household name, Taylor Swift.
The 60-second ad, which features the singer-songwriter limber up on the treadmill to Drake and Future’s popular single “Jumpman,” was first posted to Swift’s Instagram, quickly followed by her Twitter and Facebook and latterly, Apple Music’s social media channels.
Following the ad’s premiere, iTunes sales for Drake and Future’s “Jumpman” skyrocketed, with Adweek reporting that the song experienced a 431% increase in sales globally thanks to the campaign. It’s also reported that the number of streams for the playlist featured in the ad, #GYMFLOW, has increased by 325%, making it the fifth highest streamed playlist of the week.
“To really get an idea that was simple, informative and funny with hooks is really like writing a song,” Larry Jackson, Apple Music’s head of content, said of the commercial to Adweek. “With an artist that’s got 73 million followers on Instagram, that’s bigger than NBC, CBS and Fox and the viewership of prime time combined.”
Since its premiere, the ad has racked up millions of views across a number of platforms, including over 12 million on Beats 1’s YouTube channel.
“We wanted to capture that feeling that music accompanies every element of your life, and the [Apple Music] service is the backbone of that concept,” said director Anthony Mandler. “When you match that with Taylor’s stance of dancing like nobody’s watching, I think it was a very effortless flow.”
The advertisement, which is now running as a 60-second commercial on ESPN, CBS, NBC, ABC and Fox, will be followed by two additional spots with Swift over the coming weeks.
Taylor Swift got a great azz
Ahhh the fucking unthinking majority at work here gotta love the sheep
I dont know how but somehow Meek Mill lost! Jumpman probably sold more singles than every Meek song combined.
Drake fans stay talking about Meek.
I love future music been a future fan some time but i must admit i don’t like the collaboration thing with drake its not really a good fit, but whats crazy is i do like Drake a lot man its crazy, i think D’Allan Rixx and Drake are more of a better connection or Asap Rocky they all sounded great together on the Problems song by Asap.
Taylor says listen to jumpman, her herd follows lmfao…good on Apple to capitalize
TIDAL LOST
niggas need to promote their music through white ppl.
Is that what it is? Smmfh. White people actually support the artist. It’s that simple. Maybe you should do the same
rap has been so dumbed down to the point that now they’re just rapping the same line over and over. take Drake’s new single Pop Life – here we have not 1 not 2 but 3 heavyweights and the lyrics are about as dumb as you can get “Got so many chains they call me Channing Tatum” . . . the fuck? “Go to the garage and do karate” . . . what are we 12? Is this a Step Brothers record? I seriously miss lyricism