Dr. Dre and Snoop Dogg have teamed up on a new beverage inspired by one of their biggest hits from early in their careers.
On Saturday (February 10), the duo shared a cinematic trailer for their new ‘Gin & Juice’ product that features them playing two gangsters reminiscent of Vincent and Jules from Quentin Tarantino’s 1994 classic Pulp Fiction.
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Based on a clip shared by the legendary team’s joint Twitter account, the drink will come in four flavors: Apricot, Citrus, Melon and Passionfruit.
Watch the dramatic advertisement for it below:
Back At It!!!@bydreandsnoop#ginandjuicepic.twitter.com/sRDw5TcWmf
— Dr. Dre (@drdre) February 10, 2024
Back At It!!!#ginandjuicepic.twitter.com/ekxP2g0lxO
— ByDreAndSnoop (@ByDreAndSnoop) February 10, 2024
It is worth noting that multiple ‘Gin & Juice’ trademarks were filed last year by a company called Defiant Ones, LLC, which shares its name with the 2017 mini-series about the alliance between Dre and Jimmy Iovine.
The same entity also filed a claim over “Vodka & Juice By Dre and Snoop.” Considering their collaborative social media account is called ByDreAndSnoop, which doesn’t specify any one product, more items by the two might be in the works.
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The California natives are also working together on a new album together titled Missionary. During an appearance on All the Smoke with Matt Barnes and Stephen Jackson last month, Snoop talked about the process.
“I’m in the lab with Dr. Dre right now — that’s Death Row/Aftermath,” he said. “We finishing that up right now, tidying up the pieces to that. He’s a perfectionist. The n-gga called me one day about two years ago. He was like, ‘N-gga, come over, let me do a couple of songs with you.’
“I go over there and he like, ‘N-gga, let me do your album.’ And I’m like, ‘Alright, let’s go!’ We go in, knock out a couple of songs. He hit me back: ‘I need two more days.’ I got that call probably about 85 times. This n-gga need two more days all the time.”
He continued: “But when you hear what we have and how he got me rapping, it’s like a grown Snoop Dogg. There’s some growth to him. It’s the way he selects his bars, it’s the way he uses his voice. [Dr. Dre] uses me like a fucking robot and I love it because I love to be produced. I love to be challenged.”
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Snoop went on to call the material they’ve recorded for the album “masterful” and praised Dre for using his voice “like an instrument.”
