Doja Cat‘s return to rap is upon us, and the Los Angeles native has given fans a peek at what to expect with an eerie video teaser for her new single, “Attention.”
In a snippet posted to social media on Wednesday (June 14) ahead of its June 16 release, Doja can be seen strutting through a crowd of screaming people with distorted faces as she raps: “Look at me, look at me/ You lookin’?”
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Though the beat is muffled, the hard-hitting boom bap sound can still be heard. In her caption, Doja included just a single blood droplet emoji.
You can check out the clip below:
“Attention” is set to be the lead single from Doja Cat’s forthcoming fourth studio album, which follows 2021’s Planet Her. The LP debuted at No. 2 on the Billboard 200 in July 2021 with 109k album-equivalent units sold in its first week, and went on to spawn three Top 10 singles: “Need to Know,” “Kiss Me More” (with SZA) and “Woman.”
Doja has remained somewhat quiet on the music scene with just a few one-offs since then. In 2022, she scored another Top 10 with her Elvis soundtrack single “Vegas,” and in 2023, she got another No. 1 under her belt with her guest appearance on the remix to previous collaborator SZA’s single, “Kill Bill.”
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Earlier this spring, Doja Cat revealed that she was making the shift from Planet Her‘s pop sound (which she recently called a “cash grab”) back to rap.
“No more pop,” she tweeted in April. “i also agree with everyone who said the majority of my rap verses are mid and corny. I know they are. I wasnt trying to prove anything I just enjoy making music but I’m getting tired of hearing yall say that i can’t so I will.”
Doja has previously expressed her frustration with the music industry and her desire to concentrate on her creativity.
“I’m doing all this shit that I don’t fucking wanna do,” she said in Instagram post at the time. “I don’t wanna to take fucking pictures. Like, yes, planning a photoshoot is very fun. Capturing a concept, capturing a visual idea, like something like that, I love fashion. I really do. I love to dress up. I love all that shit.”
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Doja continued: “Do I wanna do that shit because I have to? No! No I don’t! But I feel pressured to do shit like that. I don’t fucking wanna do that. I wanna be home. I wanna make music. I wanna play fucking video games.”
