This past weekend, Sean “Diddy” Combs took to his social media account to tell the world that he would no longer answer to any moniker other than Love, aka Brother Love. He made the announcement — which he framed as serious — on his 48th birthday, noting, “I’m just not who I am before … I’m someone different. So my new name is Love AKA Brother Love.”
Now, according to a follow-up post by “Love,” who recently won a Hollywood Film Award for his documentary Can’t Stop Won’t Stop, the name change was simply a joke. “I see you can’t play with the internet,” he wrote in the video’s caption.
“I was only joking … It was just part of one of my alter egos. One of my alter egos is Love,” he explained in the video. “You can address me by any of my older names. But if you still wanna call me Love, you can call me Love, baby. But I was only playin’.”
After the announcement, Twitter has a plethora of mixed reactions. The harshest criticism — naturally — came from fans of former WWF personality Bruce Prichard, who invented the character Brother Love back in the ’80s.
This (alleged) name change wasn’t the first for Diddy, which made the move all the more amusing for some. Originally known as Puff Daddy, he later shortened it to Puffy (or Puff), then later changed it to P.Diddy before settling on Diddy.
His shifting aliases were famously roasted by Ben Stiller in the 2001 visual for “Bad Boys For Life” featuring Black Rob.
Check out the original name change announcement below.
Way to keep yourself relevant…NOT
Haha. Your PR stunt name change didn’t work out as anticipated. Time to say you were only joking, but then you tell everyone they can still call you Love if they want to. Nice try. Everything about you is cringe-worthy at this point.
This is one dude that just need to go away this puppet has done enough damage and has enough blood on his hands from the murder of Biggie
So did Love kill Biggie?
Love don’t kill!!!
Alter Ego someone’s desperate for a Marvel/DC superhero role I see!
“Allo Khaled? Didd…well Brother Love on the phone. I was just wondering how you managed to make people forget about your fail-wedding-proposal to Anika?” // “Oh…well I said it was a joke” // “Perfect ! Thanks” *hang up* …few minutes later… *plop* “Hello IG, I was joking. Now I’m sober. See you”… PA-THE-TIC u_u