If the public didn’t know that Diddy parted ways with his clothing brand Sean John in 2016, a new lawsuit has let them know now.
AllHipHop reports that the legendary Hip Hip figure filed suit against the brand as well as their new owner GBG USA on Thursday (February 5), following a new partnership Sean John created with fashion brand Missguided.
The $25 million suit alleges Sean John illegally used Diddy’s image, likeness and persona without permission while advertising their new women’s line with Misguided and even used quotes from him that he never even said.
“[Diddy] does not challenge [Sean John/GBG’s] right to use the Sean John trademark, but rather [Sean John/GBG’s] decision to leverage a fabricated quote they created and then falsely attributed to Mr. Combs, and to use Mr. Combs’s name and other monikers to create the false and misleading impression that Mr. Combs is the decision-maker behind the designs and creation of the GBG Collection,” his lawyer Jonathan D. Davis said in the suit.
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Sean John was founded in 1998 and as recently as 2016 (the year he reportedly sold it), the brand was making $400 million in annual sales and was in 400 of the 600 Macy’s stores in the U.S.
“We wanted to give them fashion that represents them,” Diddy said of the brand in an April 2016 interview with The Washington Post. “We wanted to give them extremely multicultural and diverse fashion. We brought them fashion-tainment… When I think about the whole journey, it truly was a fashion revolution from how things were then and to see the impact we had on style. Hip Hop fashion is now dominant.”
Diddy just signed Tony Yayo to bad boy records, 5 album deal!
and Diddy keeps the publishing, in perpetuity.
Wow. We get to hear 5 albums of horrible music from a never was, not even a has been. Glad to see he threw some money away to help out a bum. Please keep us posted on any other irrelevant news from the world of no one gives a fuck whack music. Good look dumb dumb.
sure if a solo certified Platinumalbum is a “never was, never has been” lol
Boa dont disrespect the g unit general like dat
Stop Bullshitting.
Y THO? Lmao
Why do all black business owners sell their business once it’s successful.
Because it’s stupid to sell it when it’s not successful, stupid white racist piece of shit!
That new tony yayo on badboy is crazy!
I’m black you stupid motherfucker and Tony Yayo is garbage… there’s no way he’s signed to anyone. He can’t even rap really. Unless Diddy signed him just to be one of his Bottom Bitches.
Why is everybody talking about tony yayo here? I don’t read anything about him in this article?
Cuz people are retarded
Tony yayo is da shit, first album is a classic!