Chance the Rapper has made himself a household name in Rap without a record deal. He has been offered to sign with a label, but so far has chosen to remain independent.
“Label deals suck, that’s just the truth of it,” the Chicago rapper says to The Wall Street Journal. “People believe you have to be discovered by a higher power, who hires you and takes a percentage, but in reality, you have to garner a fan base on your own.”
Chance releases his music for free, creating a following through the Internet. His Acid Rap project was released in 2013 and has amassed more than one million downloads on Datpiff. On Audiomack, the project has been played more than two million times, making it the website’s third highest mixtape. The rapper says that the free model does not mean his music doesn’t have value.
“That feeling of getting something free, it’s a complete turnaround from what the industry feeds us,” he says. “Why charge a dollar for [a song] when that’s not doing anything but making people undervalue music? None of my songs are worth 99 cents. They’re worth a lot more.”
The rapper remembers going door-to-door to pass out his mixtapes when he was younger, as suggested by his father who is a political operative and has worked with President Barack Obama. This experience helped him form his personal business today.
“I think there is a breakdown coming,” he says. “People will start to understand that there’s no need for the middle man.”
For additional Chance the Rapper coverage, watch the following DX Daily:
Whitest niggas in hip hop:
1) Hopsin
2) Tyler the Creator
3) Chance the Rapper
4) Childish Gambino
5) Tech N9ne
Meanwhile Lil Wayne keeps it real and gives back to his people.
What does that even mean?
@d jerome, it means he’s got the “juice.” Read up young padawan before the Eagles of Kandawar grip your soul from up under that Fubu button up. Meanwhile dog eat cat in a fat rat sack open door up under Obama hell naw president Bill Frinton look a like orafice, yes I support Bush. Time span nice haircut look at me -racle I hate you! I hate you Lord Jesus! Mike Owen got a hold of me ahhhhhh anyone catch that Lakers game muuuuh? Riiiight, ok see you at the next barbeque frigo sms audio can you not see? Hate is a strong word, ok bye hello I’m back but gone. Ok bye bye
It means absolutely nothing! Just shows Young Moolah Lords ignorance..