Cam’ron has taken a trip down memory lane to reminisce on how far he and Ma$e have come with their It Is What It Is sports debate show.
On Tuesday (August 22), the Dipset member took to his Instagram Stories and uploaded a video of himself handing over bundles of money to a cashier to pay for equipment he needed to make the series a reality.
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“Jan 22 2023 buying some of the equipment for @itiswhatitis_talk,” Cam’ron captioned the clip. “It was just an idea, but I believed.”
In a follow-up video, the cashier can be seen counting out the stacks of cash to make sure it’s all there. “@itiswhatitis_talk investment Jan 22 2023 I believed in myself,” Cam wrote.
Camron cashed out investments for his podcast 🤯 pic.twitter.com/XOf71H7FJd
— HipHopDX (@HipHopDX) August 23, 2023
Cam’ron’s posts come shortly after he and Ma$e signed a lucrative, eight-figure deal to bring their hit talk show to a new home.
The pair of Harlem rap dignitaries announced on Monday (August 21) that they had reached an agreement with sports betting platform Underdog Fantasy.
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The partnership will begin in September, just in time for football season, and last for a total of 18 months. Fans will still be able to watch talk show on its current platform, the Come and Talk 2 Me YouTube page.
“Thank you Nick [Nicholas Green of Underdog Fantasy],” Cam said in a statement. “We appreciate you seeing the true value of It is What it Is.”
He added on Instagram of the deal: “Yo @rsvpmase now we even. It’s ya go again. Pause lol. All jokes aside thank you for everything. Now let’s go kĩll these n-ggas! @itiswhatitis_talk BIG HARLEM!! THE BIGEST!!! PAWS And thank you @underdogfantasy.”
Cam referencing how he and Ma$e are “even now” dates back to the Dipset rapper’s entry into the music game as Ma$e introduced him to Biggie in the ’90s which led to Killa inking a deal with Untertainment and Epic Records.
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Underdog Fantasy is no stranger to embracing controversy as they previously partnered with former NBA star Gilbert Arenas for his bold Gil’s Arena podcast.
