According to the New York Times’ “Media Decoder” blog and The Hollywood Reporter, Dr. Dre’s Beats Electronics is in the final stages of negotiating a purchase of MOG online music service. While the purchase price to acquire MOG has not been made public, Beats Electronics already holds a significant share in the personal electronics industry. Previous reports have listed Beats Electronics annual revenue at $500 million, and in August of 2011 Beats struck a $300 million partnership with Taiwanese corporation HTC. This would add to previous partnerships with Chrysler and HP.
In line with Beats advertised claims to offer a superior audio experience, MOG streams at a higher bitrate (320 kilobits per second), than competitors such as GrooveShark and Spotify. In theory, this would support claims to offer a higher quality of streaming music.
Ross Rubin of marketing research firm NPD speculated that such a move “would close the loop in terms of a vertically integrated offering. The playback device, the service and the listening device could all be optimized for Beats.”
Monday, HTC issued a statement denying a report by Business Insider that HTC was in talks to purchase MOG. At press time, neither MOG nor Beats Electronics could be reached for comment on the potential deal.
RELATED: Dr. Dre Strikes $300 Million Deal Between Beats Electronics & HTC
and you wonder why there will never be a DETOX album?
Exactly dude, Dre ain’t caring about dropping no album when he’s making SERIOUS money moves right now.
music is da niggas passion tho. i dont think dre drops albums simply for the money anymore at this point in his career. i think one of the major reasons is becuz he loves make music. the money is just a bonus. and no im not saying he would do it if he wasnt making any money but i bet he would still be doin it if he wasnt
You’re right, I should have worded that better. IMO, Dre is interested in other things at this moment in life and this Detox album is not high priority. He is still making music, giving music to artists, but devoting his every breath and moment for Detox? No.
That shit is crazy, I drove by a bus stop yesterday with like 5 people standing there, 3 of them had Beats on. I wouldn’t personally wear some $300-400 shit on my head everywhere I went in plain view of everyone, but that’s just me.
Dre & Jimmy Iovine stay winning
Even with people saying how much they hated the Detox leaks, at the end of the day, “Kush” went gold & “I Need A Doctor” went Double Platinum
This Headphone shit is Dre’s next level tho, he’s got RZA, 50 Cent & dozens of others biting his headphone hustle the same way he made producers bite G Funk 20 years ago
Go ahead and hate on the success all you want, doesnt change reality
Fuck these disgusting plastic headphones shit breaks in 4 months and they don’t replace them not to mention they cost too damn much and take batteries. Get some real headphones that’ll last you, who cares if they arent magenta colored and endorsed by some old ass nigga who isnt even relevant no more
You must not take care of your shit lil buddy cause I got a pair for christmas 2 years ago and they still work fine, got them on right now actually, I still wouldnt have paid $400 for them but they easily outlasted any other peai I’ve ever had and the sound is class
Quit hatin
People hate a winner, most people in general are losers so when they see a guy like Dre win consistently for about 3 decades it makes them salty, same reason why so many people hate the New Englad Patriots or the Los Angelous Lakers, see somebody win too often and they start looking for reasons to discredit them
“Fuck the Patriots, they cheat thats why they win!!!!”
“Fuck the Lakers, the NBA is corrupt and pays people off to let them win because there popular!!!!”
“Fuck Beats, they sound horrible!!!”
Only people that dont get hated on are the ones nobody gives a fuck about, if you succeed on any level of life somebody shows up to cry about
And anytime you try and criticize something you get labeled as a HATER..his product SUCKS point blank. Theres no way they sound better or last longer than a metal pair made by Sennheiser or Pioneer. Fuck outta here
I have absolutely nothing against Dre at all and wish him well in his business ventures (the man is nearing 50, after all), but it’s not hating to call out his Beats line for what it is. The headphones are like Apple products in some ways: extremely overpriced for what you actually get, and backed by phenomenal marketing convincing otherwise naive ass people they’re high-end. People put down so much ridiculous money on these as a fashion statement more than anything, especially when you can easily grab actual, professional headphones of high-end quality for much cheaper. $500 for those, my ass. If you buy Beats, you’re paying a shitload just for the brand name, but more power to Dre and Jimmy for it. If people are that easily duped to just buy way overpriced shit because a name is on it and some “cool” commercials are convincing you everyone else thinks they’re awesome, someone is going to take advantage. 50 Cent sold sugar water back to dumb Americans and banked off it after all. People in general just aren’t very bright.
The big complaint I have against Dre is Detox. If he’s through with music or shelving the idea of Detox, I can feel it, but there’s something mad annoying about this guy doing PR appearances, interviews, and other promotions just for Beats and commanding nobody on the planet even mention the word “Detox” in his presence. Nobody gives two shits about your opinion about Beats, we only care about what’s going on with Detox, period.
You could say the same thing about Nike’s “Jordan” line of shoes, people act like there not just paying for the name with those, $200 for a pair of kicks some chinese kid sewed together for .10 cents an hour, fuck outta here
I guess someone was sleeping in their economics classes. So let me break it down for y’all in lay man terms there are quite a number of headphones out there, some far better and less expensive than Beat, so why is everyone going for the Beat? Simple answer, BRANDING. What is branding in this case? Taking a product (headphones) and giving it a value (Beats by dre) based on the impeacable reputation of an individual (Dr Dre).