50 Cent has expanded his NBA partnerships with a new Sire Spirits deal with the Minnesota Timberwolves.
On Monday (March 27), the NBA announced that the T-Wolves are entering into a “multi-year partnership” with 50’s spirits company.
The deal will see Sire Spirits become the official spirit partner of the Timberwolves from the 2023-24 season, with its award-winning Branson Cognac and Le Chemin du Roi Champagne being made available at the Target Center.
The emerging partnership will also include a new bar inside the arena with naming rights on the 200-Level, which will serve speciality cocktails made with Sire Spirts products, as well as “Sip & See” VIP pre-game happy hour for players’ wives, girlfriends and family members.
Additionally, 50’s G-Unity Foundation will partner with the Timberwolves and Lynx Basketball Academy to host community basketball clinics throughout the season at the Timberwolves’ practice facility.
Timberwolves and Lynx Chief Operating Officer Ryan Tanke expressed his excitement to be partnering with both 50 Cent (real name Curtis Jackson) and his award-winning wine and spirits company.
“We are excited to launch this partnership with Sire Spirits and to introduce Wolves fans to Sire’s award-winning cognac and champagne,” Tanke said in a statement. “Moreover, Curtis’ commitment through his G-Unity Foundation aligns with our community programming to not only grow the game of basketball, but cultivate and foster life skills for our local youth.”
50 added: “I had the opportunity to meet with the Timberwolves and knew they were the perfect partners for Sire Spirits. I am a big fan of the team, and I am excited to spend more time in Minnesota and get to know all the fans.”
The Get Rich or Die Tryin’ also hyped up the partnership on Instagram, writing: “@timberwolves are now official partners with @bransoncognac, @lecheminduoi, and @gunityfoundation. Champagne is ready to go for Playoffs @arod, @marclore.”
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This is now the fourth NBA team 50 Cent has partnered with following the Houston Rockets, Sacramento Kings and Indiana Pacers.
He also has similar deals in place with the NFL’s Houston Texas and MLB’s Houston Astros. The Queens, New York native moved to H-Town two years and has already been awarded the key to the city for his philanthropic and entrepreneurial efforts in the city.
“Since I moved to Houston in January 2021, the love shown to me by this city has inspired me to make a positive and long-lasting impact in the community,” 50 said at a ceremony last November. “My investment in the Houston Rockets and their investment back into my charitable endeavors makes this partnership all the more special for me. I’m excited for what the future holds.”