50 Cent has unveiled his new underwear line with FRIGO.
The limited edition collection, called FRIGO Crown, consists of two pieces: a $150 t-shirt and a $150 boxer brief.
“For a man, everything comes three in a pack,” 50 Cent explained while talking to People. “No one’s saying, ‘Let me figure out how to evolve men’s underwear.’”
Fif played a huge part in the design of the collection’s lion logo, too.
“It makes a statement,” he says. “So we went through different designs until I was like, ‘This is what looks best.’”
For those who are looking to purchase the boxer brief, Fif’ offers some advice: “Wear them when you know some action is going to take place. Hopefully you’ll put them on and take them off shortly thereafter!”
50 Cent signed a reported $78 million partnership with FRIGO in late 2014. In addition to Fif’, the Swedish underwear company has worked with the likes of Carmelo Anthony, Timbaland and Derek Jeter, though the latter has since terminated his relationship with the organization.
Countdown to 50 Cent suing FRIGO / FRIGO suing 50 cent – 4, 3, 2…
This shit is too overpriced. Fuck this shit. Don’t buy overpriced things!!! Use your brain before you spend your money!
I’m good with my 10$ four pack of hanes boxer-briefs at Walmart; Motha fuckas stay being brainwashed by celebrities . . . . and I use that term loosely when referencing 50 Cent.
Sucka. I should black ya eye
I would cop but I got a 6 mill tax lien from the IRS for not paying my taxes!
Yaaaawwwwwwwn….
“Fif played a huge part in the design of the collection’s lion logo, too.”…..A lion with a crown on its head, WOW. $300 for a garbage ass shirt and boxer briefs that cost maybe a buck each to make ???……..Foh nigga. Anybody who buys this trash is a true sucka.
Snitchy cent hasn’t had a hot song in how long?????????????????
Since 2005’s The Massacre album this man has been irrelevant.