Run-DMC Issues Call-To-Action After PnB Rock’s Murder: ‘We Gotta Create Hip Hop All Over Again’

    Run-DMC legend Darryl “DMC” McDaniels has shared a powerful message in the wake of PnB Rock’s murder.

    On Tuesday (September 13), the Hollis, Queens native appeared in a nearly 10-minute video posted to Run-DMC’s official Twitter account, berating the current state of Hip Hop culture in hopes of sparking change.

    He began the segment by condemning the senseless murders of 2Pac, Biggie, XXXTENTACION and all the young men and women who aren’t celebrities getting killed every day.

    After all, DMC knows first-hand how it feels to lose someone to gun violence. In October 2002, Jam Master Jay — DJ, producer and sometimes rapper for Run-DMC — was fatally shot inside his Jamaica, Queens recording studio.

    But rather than be angry with the person who pulled the trigger, he’s frustrated by what led the suspect to do it in the first place.

    “My fight isn’t with the dude that shot Jam Master Jay in the head,” he said. “I have no personal beef with him. My fight is against the mentality that would cause him to do it!”

    The text across the video alone, “RIP HIP HOP,” is a statement in itself. DMC explained Hip Hop has become so far removed from its roots that it needs a fresh start. As Run-DMC said in the caption: “Hip Hop needs a reset. We’ve taken too many wrong turns. We need to get back to our core 5 elements.”

    DMC continued: “Hip Hop came along ‘cause we was killing each other, shooting each other and having gang fights and the Zulu Nation said, ‘You muthafuckas have to stop killing each other.’ And people are like what are we going to do? Hip Hop said, ‘What can you do?’

    “All of the possibilities and all of the things to make the necessary changes is right at our fingertips, but nobody is utilizing them. I don’t hate on this generation’s Hip Hop, but we gotta create Hip Hop all over again.”

    DMC then talked about the seismic impact of Grandmaster Flash & The Furious Five’s 1982 single “The Message,” in which they shined a light on the horrid conditions of the New York City ghettos.

    “We need a 17- to 19-year-old individual to make ‘The Message’ to shut down all the nonsense that we’re celebrating — drinking lean and this and that,” he said. “You can get high, you can go to the party, but what about making sure everybody’s eating? That’s what Hip Hop did.

    “It took some young boys and girl who weren’t politicians and these muthafuckas stepped to the mic and said, ‘It’s like a jungle sometimes, it makes me wonder how I keep from going under/ Don’t push me…’ Right now muthafuckas is close to the edge. Hip Hop is going insane.”

    But what seemed to bother DMC the most is the fact Hip Hop is the biggest genre in the world at a time when it’s “the most fucking stupid, ignorant time in its history!”

    As he explained: “You should have said that 50 years ago when it was competing with rock! […] When we created Hip Hop 45 years ago, things started to change. We need groups that look like Migos rapping like De La Soul. We need a guy that looks like Lil Wayne talking like KRS-One. We need a guy like Drake making records like Chuck D of Public Enemy. I’m not taking about to sell records and be No. 1 rappers — to see change in the every day lives of our people.”

    With images of Lil Xan and Lil Pump sprinkled throughout the clip, he noted: “These kids get more attention if they talk about their Xanax problems and how much lean and codeine they take. Run-DMC smoked more weed than god could possibly grow on this green earth. We never put those images and concepts on our records.”

    Run-DMC Legend DMC Urges Young Rappers To Speak Up About Addiction & Mental Health Issues

    While he acknowledged there are more lyrically elevated rappers such as Kendrick Lamar, he bemoaned underground MCs not getting the spotlight he thinks they deserve.

    “We need dudes in Hip Hop that don’t get high,” he said. “We have Chance [The Rapper]. We have Kendrick Lamar. We have a lot of underground MCs. Those dudes should be allowed to express those views and ideas commercially. Earlier, Hip Hop was so diverse in the beginning. Everybody was rapping but everybody was different.

    “Hip Hop is stagnant. Not talking about the business of it; they selling records, they touring. Not trying to take anyone’s livelihood away. What’s lacking is the responsibility that comes with this Hip Hop to make the change necessary that nobody’s going to do for us.”

    Public Enemy’s Chuck D applauded DMC’s words and replied: “This by @THEKINGDMC IS THE GREATEST TWEET OF ALL TIME. If you don’t agree YOU may NOT be part OF THE PROBLEM but part of the weak EXCUSES. RT this godspell.”

    DMC broached the topic in a May interview with HipHopDX during Mental Health Awareness Month. When asked why he’s so passionate about sharing his personal stories about his alcoholism and struggles with mental health, he said: “The big problem is nobody in this current generation of rappers is constantly making records about the issues. Think about it.

    “Out of all the top rappers, all of them, of this generation, did any of them make a message of self destruction? No. All of these successful dudes and girls, nobody’s doing songs about [Lil] Peep, Mac Miller and Juice WRLD.”

    He continued: “Look at that void right there. Imagine if Q-Tip, Big Daddy Kane and Rakim OD’d. Every artist from Ice Cube to De La Soul would’ve made records addressing the issue. So this generation is being silent.”

    14 thoughts on “Run-DMC Issues Call-To-Action After PnB Rock’s Murder: ‘We Gotta Create Hip Hop All Over Again’

    1. it shouldn’t be up to any one person to decide whats right and whats wrong with hip hop rap it should be up to the fans so good luck with that.

    2. this won’t work all of the OG are sellouts. They tell the young people to ‘get their money’ even though they’ll get money no matter what lyrics they rap, might as well put some passion into your lyrics. Blame the old heads or not properly teaching the ones after

      1. Do you listen to and follow everything your parents taught you? Then why would this be any different, accept some personal responsibility.

    3. PNB rocks death had nothing to do with music. It had to do with flaunting your life on social media and posting your location. Most of these rapper killings arent rappers killing other rappers. Its broke gang members killing rappers who are stupid enough to think they aint “real” unless they visit the hood.

      1. Thats the exact issue. Hedonistic lifestyle has become completely entangled with mainstream hiphop (or, as some would say, pop music). Whats really the difference between a music video and an IG post from a communication or branding view point?

    4. Isn’t this the same dude that made a lame propaganda vaccine song to push black ppl to get vaxxed, all at that governments request using tapxyaer dollars? Lost all respect for run dmc for doing that garbage.

    5. Preach man, only people that hate on a message like this is the same people that hate on all messages. Someone will say lets clean up the trash in the streets, then you look in the comments and see all the ignorance. (Clean up your own trash, what about the government, black on black crime, blah..) just move out the way if you aint helping. Bunch of adults that never matured.

    6. I agree with what DMC is trying to say here. The problem is we always seem to stand in our own way. There is a lot of crab in the bucket mentality in the community. We won’t improve until we take accountability for our actions. Rock…jazz..soul..pop etc doesn’t have these sorts of problems. It’s a different energy. Theres always something negative to say.

    7. Couldnt agree more! Much love to DMC for speaking out in such a truthful way. Going back to the basic elements is the only way to transform hiphop from a stagnant, soulless and eventually obsolete capitalist commodity into an progressive art form with purpose.

    8. I get what DMC is saying but the issue is larger than hip-hop. We can rap about making a difference all day but if the people representing us continue to operate our neighborhoods with greed and corruption, change will never happen.

      The Stop the Violence movement didn’t stop the violence. We’ve been Fighting the Power for years now. Nothing has changed because we haven’t become leaders of our own domains.

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