Asher Roth Compares Record Companies To The Wizard Of Oz

Asher Roth says he's interested in "having fun and making music and nothing more."

Asher Roth, who recently announced his upcoming Retro Hash project, has seen various sides of the music industry. He's been an independent artist and a major label act, once signed to Def Jam Records, and he says that being signed to a major label brings expectations.  

"When you sign a record deal, they let you know that you have the responsibility to sell records, so you get incepted with this thought process of, 'Is this going to sell?'" Asher Roth says in an interview with "How real is that? If you don’t sell records, you lose your job. It’s almost this fear tactic. I got the chance to meet the Wizard of Oz, so to speak, and it’s like in the movie where you see him, and you’re like, 'Really? It’s you?' After looking behind that curtain I said to myself, I just want to make music with my friends and not think about it. Not worry about if this is going to sell. It definitely came down to asking that question, and some people out there I’m not sure if they do ask that question, 'What do you want to do and what do you want to accomplish?' As much as I want to be successful and I want people to recognize and hear my music, I also want to make music that I’m happy with. I’m not saying that I never did, or that I was never doing that, but now it’s just about having fun and making music and nothing more. That’s awesome to me."

In November 2011, Roth discussed signing with Def Jam.

“The music industry has changed drastically, even from the last time my album [2009's Asleep in the Bread Aisle] was out,” he said at the time. "Def Jam, I feel like, has the mindset to continue to compete, and it's just one of those labels that will stick it out and will grind it out. And from my experiences sitting in that room [with them], they're very much like, 'Hey Asher, what do you wanna do? Let's make that happen.'" 

Roth says he's still working on Rawther, a project with Travis Barker and Nottz. Roth says he is also working on a project with Pete Rock

Roth announced Retro Hash in a YouTube clip earlier this week, as reported December 18. 


RELATED: Asher Roth Announces "Retro Hash" Project



  • Ruth Rodriguez

    until I looked at the bank draft for $4889, I didnt believe brother realy bringing in money part-time at their laptop.. there sisters roommate started doing this 4 only fifteen months and by now cleared the morgage on there appartment and bought Dodge. look at more info... www.Tec80.Com she finally has creative license and can do what she wants, and she chose to blend her sound with hiphop.

  • wow

    You're an idiot if you think you don't have to worry about record sales after signing a record deal. Common sense, folks. Moving on, nothing to see here.

  • Cithy1970

    until I looked at the bank draft which had said $7499, I accept that my sister was like they say realy bringing in money part-time on their apple laptop.. there sisters neighbour had bean doing this 4 only 14 months and a short time ago paid the loans on there place and got a brand new BMW M3. why not check here,,,,,,

  • David Bunz

    Dude makes a good point but clearly there are artists who don't feel like they're compromising their passion just to make sales. I'm sure it's a fine line but clearly people who are making a shit ton more money than he does still enjoy their craft enough to stick with the process of actually selling music. He's talking business vs hobby, which is easy to do

  • Janet Suitt

    up to I looked at the draft which said $5957, I didnt believe brothers friend was like truley earning money parttime from their computer.. there friends cousin started doing this for only 12 months and as of now repaid the debts on their house and purchased a great Fiat Multipla. This Site... www.Tec80.Com so only faggots with a facebook account can vote for album of the year? Don't matter anyway guarantee the best albums aint listed

  • Kramer

    Excited for the 3 new projects


    this nigga lame free big gucci

  • Truth

    Land of Oz

  • travis

    being told you have to tell records is not a fear tactic.. when you sign a deal thats the trade. they'll record you and put your music out on the label, in trade for money made off that music put out.. like any sales job. smh

    • Anonymous

      2 different perspectives that both make sense. In the end you have to ask yourself as a recording artist which route is more better to what you want to accomplish in your career. Both directions have the ability to be equally successful in my opinion. What you put into something is what you will get out of it in the end. But on some ignorant nigga sheeeeit .... gucci mane, Miley Cyrus, lil Wayne and kreyshawn be runnin da game, it be hard to sell records wit dat competition. niggaz be drop like flys in dis game. Step yo game up son.

    • Southerna

      he'd rather it be an art job than a sales job. he wants to make music for the sake of music, not money/sales. though its part of the game, aiming to sell records taints the fidelity of the craft of music making.

Most Popular News

Most Discussed News