Asher Roth Details Album Delays & Frustrations

Asher Roth reflects on lessons learned as an Internet-based artist signed to a major label.

While on Shade 45's Sway in the Morning, Asher Roth discussed what has kept sophomore LP from getting into the hands of fans.

"I would like it to come out by the end of the year," revealed the Def Jam rapper.

Roth explained that his label has certain considerations that he never thought about. "It's like all these rules, all these unspoken rules. It's like, 'Oh, we're not going to drop something in the fourth quarter, because if I drop it December 18, the whole world resets on the New Year, so you're only getting like 12 days of real promotion until like budgets...reset. You might as well just drop in January.' And stuff like that."

Asher Roth also discussed frustrations rooted in his background as an artist with an Internet presence. "I've always broken my music on the Internet. 'I Love College' was a MySpace record before anything else. I've always used the Internet to my advantage, so it's tough for me when someone says, 'Hey, no, hold up. Wait.' Because the Internet waits for no one."

"I wouldn't have changed anything because I've learned so much from my experience," concluded Roth. "And just humble realities of life. Just understanding that life isn't fair, and you have to see your obstacles and overcome them."

Watch the interview below:

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29 Comments

  • SCHWARZ

    Roth explained that his label has certain considerations that he never thought about. "It's like all these rules, all these unspoken rules. It's like, 'Oh, we're not going to drop something in the fourth quarter, because if I drop it December 18, the whole world resets on the New Year, so you're only getting like 12 days of real promotion until like budgets...reset. You might as well just drop in January.' And stuff like that." +++++++ WE BEEN CALLIN IT TAX WRITE OFF SEASON Y'ALL WEIRD

  • cracka

    damn def jam did his dirty

  • b.jazz

    copywrite bodied this guy. 'cremation'. roth's rebuttle to copy was a joke.

  • Anonymous

    Just another rapper in a long line being held back by president/artist of Def Jam jayz(scumbag)

  • joe

    for real guys if u wanna blow up as a rapper then go to WWW.YUCBEATS.COM for the hottest and most affordable beats on the net GO NOW!!

  • True

    This guy wants special treatment when he hasn't put out any platinum shit yet? Welcome to the music industry.He's a good rapper, but he shouldn't come out with "l love college" It made him look like a mediocre rapper. Mac Miller didn't have to comeout with corny shit like that.

    • REALLYdoe

      Ummm all of Wack Miller's shit is corny. He appeals to white girls that wear flat bills to try and look "gangsta" lmao

  • thought dog

    I'm surprised that a record label in the music BUSINESS would think about BUSINESS. Crazy. Fucking. World. Yo.

  • Anonymous

    asher is a great mc cant wait for his album!

  • 7thEmerson

    You know's crazy? The label is actually right in this scenario. When you're on a label, not only do you have to keep in consideration what other labels are dropping, so you can do better, but also the people on YOUR label as well so they don't clash. Smart business. Second, all that "breaking on the internet" stuff, if you do it right, there is a lot of advertising money to be made. However, Roth was mostly the type to drop a record and then the record goes un-talked about a few weeks after. Everyone wants to make money, so you have to do it the right way.

  • Anonymous

    your anti hip hop! go join the bigets

  • FWP (FuckWhitePeople)

    Hope he dies.

  • Anonymous

    "ash roth got more talent than 95% of the rappers out today" I seriously doubt that.

    • HiiiPoWeR

      And it's okay for you to doubt that, but I'm guessing that's the person who commented honest opinion. And if you think about how many rappers are actually making music, I mean like listen to the variety of crap on DatPiff & SoundCloud then 95% could be very accurate.

  • Money First

    Dude has a real passion 4 the game and I have always liked that but on a side note if you are in this game to win you have 2 also understand how the corporate side of things work. If you are not willing to do that and have real money put behind your project in the proper way do something else!!

  • Anonymous

    ash roth got more talent than 95% of the rappers out today

  • Anonymous

    And in other news, nobody cares.

  • Mike

    awww this sucks, man Asher should start working on his third album while situating with the second.

  • Asher Roth - The Spaghetti Tree

    1. For You (Produced by Nottz) 2. Not Enough (Produced by Nottz) 3. Whatever You Say (Produced by Nottz) 4. Ball and Chain feat. Pharrell (Produced by Pharrell Williams) 5. The Life of Kings feat. Game (Produced by Pharrell Williams) 6. G.R.I.N.D (Get Ready It's a New Day) (Produced by 1500 or Nothin') 7. Hiding Place (Produced by Oren Yoel) 8. Second Chances feat. Pharrell & Mac Miller (Produced by Pharrell Williams) 9. Still Lives Through feat. Santigold (Produced by The Neptunes) 10. All Roads feat. Chester French (Produced by 1500 or Nothin') 11. Home feat. Chrisette Michele (Produced by Chuck Inglish) 12. That Ain't Love (Produced by Blended Babies) 13. Don't Wait feat. Swizz Beatz (Produced by Swizz Beatz) 14. Dreams feat. King Chip (Produced by 1500 or Nothin') 15. I Wanna Know (Produced by Nottz)

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