6LACK has announced his third studio album, Since I Have A Lover, alongside the release of a music video for a song of the same name — check it out below.
On Wednesday (March 1), the Atlanta, Georgia native dropped the news regarding his new album via a press release. According to the release, 6LACK’s new album is slated to arrive on March 24 via LVRN/Interscope Records.
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The accompanying video directed by Andrew Donoho finds the singer falling from the sky before crashing into a home at the start of the clip.
The video progresses with 6LACK singing the lyrics to the record inside the home that appears to have been engulfed in flames. He finds his way out of the home and levitates onto a street where people are going about their day. Things change towards the end when 6LACK and the people he saw in the street fly up high into the sky.
“‘Since I Have A Lover’, the title track, is the highs of having a healthy love, compressed into song format,” 6LACK said in a statement. “It’s a note to self, that I’m no longer who I was or where I was, and that there’s a bigger purpose starting to reveal itself in the things I create.
“We are simply pushing love, because it’s needed. The verses are short and serve as a moment of acknowledgment for how I feel, and the chorus is less of a lyric and more of a feeling. It’s an exhale, it’s relief, it’s trust, it’s happiness, it’s surreal.”
6LACK’s new album arrives five years after his sophomore effort, East Atlanta Love Letter was released. According to the press release, 6LACK’s new album will “house conversations about mental health, healing, personal growth, love and his own journey of finding his way — the good and the bad.”
Promotion for the album began when 6LACK enlisted some of Atlanta’s water boys to help promote it by passing out roses with small notes that read: “See you soon, love 6LACK.”
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He also shared a new teaser that featured a Dropbox-style link that contains numerous folders, one of which reveals the cover art to his new album.
The album itself is password protected, but a pre-order link via Interscope’s website also appeared online.
