By a number of measures, this past weekend’s Total Slaughter debut was likely the biggest modern Battle Rap event ever. Of course the appearance of an artist like Joe Budden as a battler was the most obvious fodder for headlines during promotional lead-up, but the entire event was a new arena for the culture. Whether good or bad, the event and brand itself may be a productive corporate coup in a crowded space.

A few misfires withstanding, Total Slaughter has sectioned off a new place for itself on the scene. The next few weeks will undoubtedly be full of break-downs and reactions from every angle imaginable, but just as sure, there will soon be an announcement for the conglomerate’s next steps as well.

HipHopDX was on hand during the event to watch it all go down. There will be plenty more coverage to come, but for now, here are some of the things we learned about Total Slaughter over the weekend.

Total Slaughter Is A Different Stage For Battle Rap

While watching the stage being set-up on the eve of Total Slaughter, two things were immediately obvious. First, Battle Rap has reached a new level of production value as a crane-mounted camera panned every which way and professional engineers, sound crews, and light operators bustled about. It’s fair to say that the event ushered Battle Rap onto a new stage of prominence though consistent microphone troubles plagued entire battles as a glaring Achilles’ heel.

Second, Total Slaughter cleaned up some of Battle Rap’s roughest edges. Any fan of the scene is used to putting up with dozens of blunt-toking, Henny-sipping, selfie-taking “VIPs” onstage during a battle. At the Shady Films backed event, the battles were mostly free of that extra noise as DJ Kay Slay stood back and center as a referee and two battlers stood alone. Loaded Lux brought some folks onstage as part of an angle against Murda Mook, but they weren’t in the way. The headline battle featured some onstage support—Joell Ortiz and Crooked I deadpanned through Hollow Da Don’s rounds and laughed or clapped at nearly every Budden line—but it was a welcome change of pace from the norm to watch the battlers so easily.

Joe Budden Doesn’t Like Being Booed

Nevermind that Sway Calloway hosted the event itself, and that DJ Kay Slay served as a quiet and thankfully mostly unnecessary referee, but the crowd was also dotted with Hip Hop vets. Busta Rhymes continued his support for the scene, Vin Rock of Naughty By Nature waved the UW Battle League (and Arsonal) flag, and a who’s who of battlers themselves showed out. Even Craig Mack was there, though. Perhaps in a final bit of affirmation, Hip Hop luminaries Kool Herc and Fab 5 Freddy crossed a generational divide with their presence at the venue.

A Bigger Crowd Is A Louder Crowd

Alongside press designations for the usual Hip Hop and Battle Rap outlets, space for media conglomerates like Getty and The Daily Beast were evidence that the scene is expanding. In line with its arrival into a new public sphere, Total Slaughter may have started a new trend: a Battle Rap event that runs on time. Battle events are notorious for running hours late, sometimes to the point of botching the headline match-up as was the case when NOME 4 got shut down prematurely—or, more accurately, right when it was supposed to—last month. At Total Slaughter, the battles ran in a measure of minutes off-the-clock, not hours. At a few minutes to start time, an announcement rightfully signaled the start of the first battle. The downside? Fashionably late attendees looked a bit confused when they arrived hours late and the event was running on-schedule.

Pay-Per-View Didn’t Work; Affected Users Will Get A Refund

With all the live coverage and Tweeted updates, fans around the world could easily track the event’s progress online. That said, a lot of paying fans came out of pocket for a Pay-Per-View stream that was dead on arrival. Meanwhile, those who paid for a cable-based PPV—a hopefully more common trend in the industry—got their money’s worth as the online stream left plenty of users in the dark. After the event, WatchLOUD announced that affected users will get a full refund and half-off discount on the next Total Slaughter stream from In-Demand.

Murda Mook Returns & Loaded Lux’s Decline