Rich The Kid has had no problem taking the torch as one of the current generation of rap’s leading stars and boy does his star power show. One may pass this visual off as your typical rap video with its hypersexualization of women, blunt smoking, and calm flexing. It just might be that, but beneath that is a young, talented, successful rapper who is just enjoying his moment any way he pleases.

Rich is set to drop off the sequel to his debut album, The World Is Yours 2, on January 18.