In an attempt to reinvent himself and, in a sense, ‘try
again’, beat chairman Timberland has
started his own label. The Beat Club,
which is distributed through Universal
records
, introduce its first signing who goes by the name Bubba Sparxx. And his first release Dark Days, Bright Nights shows that
white MC’s aren’t just eye candy.

The album’s 18 tracks, of which Tim produces
seven, show that Mosley‘s creativity
is in no danger of disappearing soon. Wit h the lead single Ugly absolutely murdering airwaves and
dance floors across the globe, Bubba
couldn’t have asked for a better introduction into the game.

Signature Timberland is all over
this album. Bubba Talk is classic Timberland and kind of sounds like a
paragon of Jay Z‘s Hola Hovito but with a cow gracing the
background. Other hits that stick to the mental include All The Same featuring Sleepy
Brown
and BackBone of Organized Noize fame. As well O.N. throwing down bouncy production on
the jam. Also Get Right, which sounds
like an instant club hit, It’s Burnin’
featuring Kosha and Bo Hagin and Regardless featuring C.I.
The pair bang back and forth with C.I‘s
first verse describing how he would rob a corner store and take nothing but
chips.

Being the first to come out of a club run by an individual, who has changed the
face of urban music, has to be nothing short of overwhelming. But Bubba‘s style, farmhouse voice and
adaptable flow, mixed with Timberland‘s
beats, make for an impressive debut. And with Ms. Jade following soon, Bubba
Sparxx
is following the trend of the “have-fun MC who would like to do
nothing less than sell fifty million, then I’ll call it quits”.

Out of 5: three and a half (that’s based on the beats being more interesting
than the lyrics.)