Usher has been summoned to be the face of SKIMS for a new campaign that will coincide with the release of his new album, Coming Home.
Kim Kardashian’s undergarment line launched its first-ever men’s collection last year, and the Atlanta superstar will be the brand ambassador for its upcoming restock.
Two days ahead of his major Super Bowl Halftime Show performance on Sunday (February 11), his new album will hit streaming platforms, whereas the SKIMS underwear and basics he hand-picked will be available the morning after the NFL extravaganza at 12 p.m. ET/9 a.m. PT.
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The SKIMS restock will include four new colorways: Stone, Midnight Blue, Military and Oxblood.
“When I was asked to partner with SKIMS Mens, I was so humbled,” the 45-year-old said in a statement. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
Speaking to Good Morning America about the halftime show last week, the R&B superstar talked about the importance of paying homage to those who paved the way.
“I think about what our country has kind of represented for Black artists, you know, having to at some point go through kitchens to even be able to perform for an audience, but they had to leave back through that same door, fear for their lives as they went to the next state to do the same thing,” he said. “So I’m coming through the front door with this one.”
The “You Make Me Wanna” singer also reflected on his own career, stating that the halftime show will be dedicated to everyone who has contributed to his success.
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“I didn’t start where I am now, and I didn’t get there by myself,” he explained. “So, everybody that has been a part of it, I’m carrying them with me. All of my fans, my loved ones, the people who may have felt like they have been forgotten, they haven’t. I’m carrying you right with me when I walk on that stage that night.”
The singer previously teased some special guest appearances for the performance, though he has not hinted at who it could include. He has, however, stated that R&B will be center stage that night and that Atlanta’s strip club culture could be a theme he builds around.
As for Coming Home, it is set to feature appearances from Pheelz, Latto, Burna Boy, The-Dream and Jung Kook. Summer Walker, 21 Savage and H.E.R. were all featured on previously released singles that have also been included on the tracklist.
