Trustees of Notorious B.I.G.’s estate, which include mother Voletta Wallace and widow Faith Evans, have joined with licensing agency Brand Sense Partners to brand his name. The deal would include control over licensing and merchandising of products containing the late rapper’s name, likeness, and legacy.
“The family and I are excited to move forward with the exceptional team at BSP,” said Biggie’s former manager Wayne Barrow in a statement. “Their understanding of Christopher’s cultural impact as well as their vision for our brand mission made them the best partner possible for the task. We look forward to working hand in hand with them to build on Christopher’s unique legacy.”
BSP also said that they hoped to “leverage the untapped equity in his brand.” The deal was officially confirmed on May 20–a day before what would have been Big’s 39th birthday.
now i aint sayin she a goldigger,
but she aint messin wit no broke, broke
I feel where you goin with that!!
This is fucking bullshit. Now you gonna sue people for making BIG t-shirts, mixtapes, posters and shit? And when BIG’s moms dies some shithead is going to be in control of what the public can and can’t do with her son’s image. Just seems a little fucked up to me.
as she should. you would want to do the same if it happened to your child..
YOU LAME AND CORNY
I suppose they are protecting a brand asset, yet it still seems a little sad to me. RIP
Is this legit:
https://www.facebook.com/photo.php?fbid=463325863721284&set=a.113593068694567.18450.111484905572050&type=1&theater