Travis Scott has continued to prove himself to be a good businessman, as his company Cactus Jack has announced a new collaboration that will bring him to college campuses across the country.
The company has partnered with Fanatics, alongside Mitchell & Ness, and hat retailer Lids, to launch a capsule clothing collection called Jack Goes Back to College, available to purchase as of Thursday (April 4).
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“The debut collection, designed and produced by Cactus Jack, features 28 different universities, including powerhouses like the University of Michigan, University of Georgia, University of Southern California, and the University of Texas,” read a statement from Fanatics. “Each university receives unique, specially designed products, ensuring students can rep their school in true Cactus Jack style.”
The capsule collection is available at Lids, the bookstores of each of the partner universities, as well as shop.travisscott.com. The launch is being accompanied by a college meet-and-greet tour, an advert for one which you can check out below.
Travis Scott has had a long-standing relationship with Fanatics.
At the top of the year, he and Ice Spice were named among the headliners for billionaire Michael Rubin’s exclusive Super Bowl party.
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The New York Post has published the details about the shindig, which will also feature performances from the likes of The Chainsmokers, A$AP Ferg, Meek Mill, Lil Baby, Fabolous, Ludacris, Ne-Yo and The Kid LAROI.
Rubin’s parties are known to have special A-list guest stars, and there is some speculation that Cardi B, Post Malone, and Doja Cat, who have performed at the event in the past, may pop up again.
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The event took place on Super Bowl weekend at the Marquee at the Cosmopolitan, on February 10, and insiders claimed that it was the hottest party of the year.
“Tens of thousands of people are already trying to get into the 800-person private party. People are offering hundreds of thousands for tickets,” one person told the outlet.
On the music side of things, Cactus Jack recently appeared in the music video for Future & Metro Boomin’s “Type Shit.”
On March 22, the music video for “Type Shit” featuring Travis Scott and Playboi Carti went live, adding to the hype of the aforementioned joint album.
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In it, the four trap titans can be seen surrounded by their crew (Ken Carson, Doe Boy and CashXO are among those spotted in the background) as they switch roles and jam out to the song in a parking lot and strip club.
