Tidal Executive Vania Schlogel Discusses Company’s Strategy

    Senior Tidal executive Vania Schlogel explained how the company’s streaming services can change the status quo during an interview with AllHipHop.

    “In order for us to succeed, we don’t need to steal subscribers from other platforms,” Schlogel says.

    Tidal now offers Tidal Rising, an effort to give indie and emerging artists some shine.

    Tidal is also rolling out Tidal X, a series of exclusive artist-fan events to take place throughout the world.

    The first “VIP entertainment experience” they’re offering will be an intimate show with J. Cole. The fan that listened to the most J. Cole music between April 11-April 20 will be invited to the event.

    Aspiro’s CEO, Andy Chen, as well as 25 other “redundancies” were recently fired. Aspiro is Tidal’s parent company.

    Tidal is no longer a top 700 app for iPhone.

    Several artists, including Mumford & Sons, Lily Allen, Death Cab for Cutie, have spoken out against the organization.

    For additional Tidal coverage, watch the following DX Daily:

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    11 thoughts on “Tidal Executive Vania Schlogel Discusses Company’s Strategy

    1. Till they can get the few jazz record labels like that aren’t on spotify, most notably, ECM, I’m not interested. Between spotify and datpiff, I can stream nearly everything I’m interested in. The only groups I can think of that aren’t on spotify or tidal are AC/DC, tool, and late period radiohead.

    2. im no expert but this seems destined to fail. even kanye is trying to distance himself from this and deleting tidal tweets

    3. If they can get all of Aaliyah albums on Tidal they has a heads up on a lot of music streaming service because spotify, iTunes, and amazon music prime only has her first album and some singles from movie soundtrack.

    4. Sigh…all yall stfu! Idiots! Tidal is doing everything Jay wanted it to do. It’s quite genius. He’s rebuilding and stabilizing the music industry via Tidal. It’s not for our generation. Its for the tweens with parents who have the $20/month to keep their sugar filled kids quiet. The fat has also been trimmed from another huge corporate company where execs get huge salaries, but can nearly use Outlook.

      Think about the web traffic/ad revenue alone a site like Tidal will get 5 yrs from now when Internet pirating has been ramped down. livejournal….myspace… Facebook…twitter… vine…youtube…etc… they all are about 1 thing…merging the on demand and live entertainment experience. They all have their 15 mins of fame then ppl get borded. Obviously the run with facebook and youtube have been a decent stretch…but eventually they ain’t be “cool” anymore and the collective consumer will jump to the next platformTidal isn’t supposed to work now, but 5 -10 yrs from now…

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