The Weeknd has released the visuals for his Avatar: The Way of Water soundtrack cut “Nothing Is Lost (You Give Me Strength)” – and it’s perfectly on theme.
Viewers visit a world similar to Avatar‘s Pandora in the Quentin Deronzier-directed video, with the superstar singer only making a brief appearance. The song was co-produced by Swedish House Mafia.
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In an interview with The Hollywood Reporter earlier this month, The Weeknd discussed his involvement with the Avatar franchise and said the first film helped pull him out of a dark time in his life when it came out in 2009.
“That was probably the darkest time of my life,” he said. “I was homeless, pretty much. I had dropped out of school. I didn’t know if I was going to succeed as a musician. I didn’t know if I was going to be able to live to see tomorrow.
“And I remember I somehow got to see the film in theaters. I don’t know how I got in. It was such an escape from my real life that the film is tattooed in my brain.”
Unsurprisingly, being able to contribute to the sequel felt like a full-circle moment for him.
“They told me they had one name on the list to do the song and it was me,” The Weeknd said. “It feels kismet and it’s a full-circle moment for me to be a part of something like this, because it is such an important film for me.”
“Nothing Is Lost (You Give Me Strength)” appears in the final trailer of Avatar: The Way of Water, with the full track arriving the day before the film hit theaters.
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In related news, The Weeknd broke the all-time record for most monthly global listeners among all artists in Spotify history earlier this month.
With 94.734 million monthly listeners, The Weeknd overtakes Ed Sheeran who previously had the record with 82.40 million. Other names in the top five include Justin Bieber (81.43m), Taylor Swift (81.21m) and Ariana Grande (77.18m).
