T.I. Appointed ‘Social Justice & Reform Ambassador’ At Al Harrington’s Cannabis Company Viola

    Growing cannabis company Viola has appointed T.I. as their Social Justice and Reform Ambassador.

    Viola announced the role in a press release on Monday (December 28), expanding on Tip’s new duties that include directing the company’s community impact strategy by “pioneering initiatives that make the cannabis industry more diverse, equitable and inclusive.” Working through Viola’s social equity program Viola Cares, the company is also looking to the Dime Trap rapper to assist in creating “100 Black millionaires in the near future.”

    “I have the utmost respect for Al and all the work he has done with Viola to increase minority representation in cannabis and help Black and brown communities who have fallen victim to the War on Drugs,” T.I. said in a statement. “Together we will expand social justice reform by providing tangible resources for disenfranchised communities and opportunities to build economic autonomy within the cannabis industry.”

    There are also plans to support adult halfway houses in California, Colorado, Oregon, Washington, Michigan and Oklahoma, as well as to provide scholarships to HBCU students who are studying the cannabis field at Southern University.

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    Tip has been close with the Viola brand since its inception, and in April of this year, he released a limited-edition capsule collab with them and his AKOO clothing brand to supply COVID-19 relief funds. In a statement to DX, Viola owner and retired NBA vet Al Harrington told HipHopDX how much it meant to him that people like T.I. were willing to collaborate.

    “I’m both humbled and inspired by the cross-industry support, especially from leaders in the Hip Hop community,” he said.

    9 thoughts on “T.I. Appointed ‘Social Justice & Reform Ambassador’ At Al Harrington’s Cannabis Company Viola

    1. Giving Tip a platform to spew more of his opportunistic woke rhetoric is only going to lead to more torture for our eyes and ears. I mean does anyone remember Black Queens Matter. We love Al’s but he’s really set us up with this one.

    2. Ha! Where’s all the money donated to BLM going? Into Democratic coffers pockets, Joe Biden’s pocket to help him cheat and nowhere near any blacks that are in need or lost businesses due to riots or the lockdowns. Total Idiot (T.I.) is just the Al Sharpton of Hip hop. He’s a fraud, an idiot and selfish. He is all about making himself rich. Anyway, boycott this company for being black supremacists. Imagine if white people came out with this agenda to make more white millionaires and had white power salutes just like the black power fists? Lol the social justice warriors would shit their pants.

    3. Anytime tipsters apart of something i automatically move on w.o looking at what it is.. ik tips the stupid smart woke person i just assume whoever does business w him is as stupid as he is. Why bother wasting time

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