Snoop Dogg has always been a G. With The
Blue Carpet Treatment getting closer to a release date, that hasn’t seemed
to change.
Recently, he shot a clip for Vato, the first
official single off the new album. Snoop and Pharrell,
who produced the joint, went on to speak about the new album, the new single
and the impact it could have on racism.
“Dr. Dre is the King, OK? He makes these records
that are cinematic. I wanted to try and follow — not in his footsteps, ’cause
that’s not possible — but I wanted to follow in that trend and give Snoop a
soundscape. I was pretending that I was Spielberg, writing, directing and
producing. Give them that thing so when you heard it, you start making [ice
grills]. I like all that gangsta stuff. I miss that feeling. It’s time for
that,” producer Pharrell Williams says
of the record.
Snoop agrees it’s time to get back to the gangsta.
“I took it back to the basics. I’ve been making a
lot of pop songs, lot of R&B songs. Songs that may have made my fans feel
like I wavered from what I was naturally accustomed to doing. But I’m an
entertainer and I entertain people and that’s what I was feeling at the time.
But right now, I’m feeling like going right back to the ‘hood. This record is
really ‘hood, really gangsta. I don’t really have too many clean records on my
album ’cause I wasn’t giving a f–k,” Snoop told
MTV.
Snoop and Pharrell also
went on to say the record was made in order to bring peace to a racial conflict
that has been heating up in Cali
for quite some time.
“Bring together brown and black,” Pharrell
said. “I felt this record was a good vehicle to do that. People are dying.
A lot of it is happening in jail. We don’t want that to happen. … We sort of
want to make things a little different out there and offer a little option. All
I can do is paint the picture through my perception,” Skateboard
P added.
The Blue Carpet Treatment is scheduled
to hit stores October 19.
