Griselda Records founders Benny The Butcher, Conway The Machine and Westside Gunn have paid their dues and finally sit among the upper echelon of rap artists. And now, Benny has inked a new deal with one of Hip Hop’s most iconic labels.
Speaking to The Joe Rogan Experience on Friday (November 12), newly-minted Def Jam Recordings executive Snoop Dogg revealed he just signed Benny to the longtime label.
“I’m on Def Jam Records right,” Snoop said. “I’m a creative consultant executive, and just to let you know that it don’t exist no more, I’m going to announce on your show that I just signed Benny The Butcher, and he is one of the hardest rappers up out of Buffalo, New York. So that’s showing that there are no more lines to be crossed. We are doing what we’re supposed to be doing. The butcher’s coming.”
Benny The Butcher later commemorated the news on Instagram with a photo of himself signing the contract.
“A Buffalo n-gga the new face of The Legendary @defjam,” he wrote in the caption. “signed my major deal finally this for DJ Shay. Griselda x B$F this is BIG…Huge Buffalo we did it again gotta thank @chace_infinite @1978hiphop @hank & Hov of course and the whole @rocnation my Family @westsidegunn @whoisconway @griseldarecords.
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“my team the Sopranos my n-gga @bsf_cityboy @therealtonydeniro @jakeamankwaah yo @iamheem and @prettyrickyhyde y’all stock Jus went up with mine. this street shit back on top. big unc @defjamsnoop @snoopdogg I appreciate u OG u kno tht. THE BUTCHER COMIN.”
Benny The Butcher is featured in Snoop Dogg’s most recent video for “Murder Music” featuring Jadakiss and Busta Rhymes.
The song comes from Snoop’s forthcoming album, The Algorithm, which is expected to arrive via Def Jam on Friday (November 19) with additional contributions from Mary J. Blige, Too $hort, Ice Cube, E-40 and more. Check out the video below.
https://www.youtube.com/watch?v=TREkJiW0ASk
Why sign if they don’t give you 10 times your worth with ownership of masters and creative control? Benny is dope i hope this don’t hurt his growth
Makes sense that Benny wouldn’t sign a dumb deal being around as long as he has. Bro literally been out here dropping music since I was in high school (at least 07) so I’m proud of him as a buffalo mf myself. I just trust that he wouldn’t sign a bum contract.
Let the f***kery begin lol Benny gonna have to strangle skinny anorexic Snoop for his money in a couple years. Just watch.
He actually signed a great deal
N****, Shut up
Said no one ever.
Ma$e thought the same thing when he signed with Bad Boy Records back in the day too and you saw how great that worked out for him. (Twice) Benny has already been shot and now Big Snoop is about to bend him over like Suge Knight did him in 94. Full Circle for real. What’s next, Vanilla Ice gonna become the head of Universal Records.. GTFOH.
Well, he’s fucked.
good for Benny he’s outgrown this lane needs a shot at the big time – he can always make more indie records
is he that dude that wears skirts and was robbed?
So griselda is sign to def jam, shady and roc nation now
Don’t know the details or the fine print so no point judging the move. But if some kind of association to Em wasn’t enough to bring a mass market audience to Benny’s product, Def Jam can’t offer anything better. Likely took a bag up front, hopefully he owns the rights to his music here. But the label won’t promote you like they used to, you need to expand your audience on your own, wear every hat yourself.
give it a rest – you can’t be serious acting like if you didn’t sell on shady then forget a career in music or at least forget being on a big label. every situation is different what works for one might not work for the next
Benny was never signed to Em bro west side and Conway had dealings with shady it a crazy way of how things work just like with hov Benny signed a management deal with now he’s just signing his first major it’s different business ventures…
Isn’t a manager/accountant and lawyer enough for an established artist these days? Def Jam can put your CD in Walmart where only hillbillies purchase Blake Shelton albums, what’s the point?
Buffalo is the armpit of Americam. Just a dirty and depressing city
He was better off independent…Def Jam has had a shitty track record as of late.
you want bet b ig on this how much money?
thank you for this I had been very confused with benny and someone else