Snoop Dogg has surprised very few people by revealing that his recent announcement that he would “give up smoke” turned out to not refer to marijuana.
On Monday (November 20), Tha Doggfather shared that his pledge referred to literal smoke — as in, from a fire. The whole thing was revealed to be an ad for a limited edition collaboration with Solo Stove, a brand of smokeless fire pits.
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“Announcement: I’m giving up smoke,” Snoop says in an ad he shared on his Instagram page. “I know what you thinking — ‘Snoop, smoking’s kind of your whole thing.’ But I’m done with it. Done with the coughing and my clothes smelling all sticky-icky. I’m going smokeless.”
He captioned the ad: “I’m done with smoke. I’m going smokeless with @solostove.”
You can see the ad below.
Just days ago, Snoop made headlines by announcing that “after much consideration [and] conversation with my family, I’ve decided to give up smoke.”
Before the rapper shared that his promise to go smokeless was a PR stunt, at least a few people assumed otherwise. Meek Mill, for one, claimed that he was going to follow Snoop’s lead and give up all forms of smoking.
“Ima go to Dubai and completely stop smoking,” he wrote on social media. “ima follow snoop, my doctor said I got a lil bit emphysema in a chest if I don’t stop smoking it cuts my lifeline in half, I was addicted to the nicotine and this new weed got too many chemicals and too risky to play with my mental!”
The truth behind Snoop Dogg’s smokeless pledge delighted a bunch of his peers and celebs. 9th Wonder, Bryan Michael Cox, Conor McGregor, Rapsody, Flying Lotus, and more all expressed amusement and admiration at the marketing move. Comedian Lil Duval noted that the rapper’s fake-out fooled at least some people.
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“Snoop had all yall talking about ‘im about to stop smoking too,'” he wrote on X (formerly Twitter).
Beyond being involved in marketing pump-fakes, Snoop has been busy lately celebrating the 30th anniversary of his debut album Doggystyle, which was released on November 23, 1993. There has been a 30th anniversary vinyl, 30th anniversary concert, and more.
