Snoop Dogg has diversified his investments and interests over the course of his career, and this latest development puts him in the metaverse once again.
Variety is reporting that The Doggfather will join other celebrities — like Charlie D’Amelio, Tom Brady, and Paris Hilton — in the preliminary launch of AI chatbots on their behalf for Facebook and Instagram.
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“This isn’t just gonna be about answering queries,” said Mark Zuckerberg, the CEO of Meta, which is the parent company of Facebook and Instagram. “This is about entertainment and about helping you do things to connect with the people around you.”
In its initial launch phase, the AI chatbots will only be responding to queries via text — in other words, the user won’t be able to hear Snoop Dogg’s voice, or his avatar speaking. However, Zuckerberg promises that this feature is in development, and will be available sometime in 2024.
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In recent years, Snoop Dogg has become quite the popular celebrity in the metaverse — so much so, in fact, that a fan actually paid $450,000 to move “next door” to Snoop in the virtual reality world last year.
Joining heavy hitters such as Adidas, Atari, and deadmau5, Tha Doggfather has been developing his own interactive world in The Sandbox, an Ethereum-based platform for creating and monetizing online hangout spaces and gaming experiences.
The aptly-titled Snoopverse is where the West Coast OG is currently building a Voxel Art version of his real-life mansion in Diamond Bar, California, where he’ll be throwing private virtual concerts, parties, art gallery exhibitions, and more.
One NFT collector spent $450,000 on a virtual plot of land in the Snoopverse on December 3. While that might sound like an inordinate sum of money for virtual land, Snoopverse landowners can actually build on their plots and profit off other residents who visit.
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The Snoopverse is far from Snoop Dogg‘s first move in the NFT world. Last April, Uncle Snoop launched his A Journey With The Dogg NFT auction on Crypto.com, which offered pieces of unique artwork celebrating his early career, along with an original track.
Then, last August, he teamed up with Def Jam co-founder Russell Simmons to curate and produce the Masterminds of Hip Hop: An Exclusive NFT Collection, which celebrated some of Hip Hop’s earliest pioneers including Grandmaster Caz, MC Sha-Rock, Busy Bee Starski, DJ Hollywood and DJ Eddie Cheeba.
