Rihanna Channels Inner School Girl For Reveal Of Latest Puma Release

Rihanna is headed back to school in the new ad spot for the latest drop of her Fenty x Puma collection.

The new campaign dropped on Thursday (July 11), and features RiRi as a naughty school girl showing off the new Creeper Phatty sneaker alongside her classmates.

In addition to a video where she’s passing notes in class, the superstar also posed for a series of photos to show off the various colorways of the new kicks.

Check out all the looks below.

Ever the mogul, the new drop arrives just days after Rihanna’s man A$AP Rocky and their eldest son RZA teamed up for a new advertising campaign for Savage X Fenty boxer briefs.

In the pictures released for the campaign, Rocky and his son wear matching black boxers and tank tops while the Harlem rapper carries his two-year-old son on his shoulders.

Another image shows a shirtless Pretty Flacko flexing his physique for the camera.

The boxers are on sale now along with other items of male underwear, retailing from just $6.

A$AP Rocky also recently posed with both RZA and his youngest son Riot for a campaign with Bottega Veneta.

The black-and-white advert was released in June for Father’s Day and saw Rocky enjoying time with both of his boys in a vintage-style living room.

He also used the release of the advert to celebrate his experience as a dad.

“‘TO ALL THE FATHERS WHO DARE TO DREAM AND ALL THE FATHERS WHO DARE TO LOVE’ – Carrie Mae Weems,” he wrote on Instagram. “IT WAS A PLEASURE TO WORK ALONGSIDE MY CHILDREN & FAMILY X MATTHIEU BLAZY X BOTTEGA VENETA X CARRIE MAE WEEMS TO BRING U THIS HEARTFELT FATHERS DAY PIECE.”

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Rihanna has previously gushed over Rocky’s parenting skills and said seeing him as a dad has deepened her love and attraction for him.

“I love him differently as a dad. This is major, major like — it’s a turn on. It’s just like, ‘Wow! What a leader, what a great, patient, loving [dad],” she told Access Hollywood last year.

“And my kids are obsessed with him. I’m just a background, I’m an extra. Yep! It happens! … It doesn’t matter if it’s girls or boys, they love their dad differently and I love to see it.”