A$AP Rocky and his eldest son RZA have teamed up for a new advertising campaign for Rihanna‘s range of Savage X Fenty boxer briefs.
In the pictures released for the campaign, Rocky and his son wear matching black boxers and tank tops while the Harlem rapper carries his two-year-old son on his shoulders.
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Another image shows a shirtless Pretty Flacko flexing his physique for the camera.
The boxers are on sale now along with other items of male underwear, retailing from just $6.
The black-and-white advert was released in June for Father’s Day and saw Rocky enjoying time with both of his boys in a vintage-style living room.
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He also used the release of the advert to celebrate his experience as a dad.
“‘TO ALL THE FATHERS WHO DARE TO DREAM AND ALL THE FATHERS WHO DARE TO LOVE’ – Carrie Mae Weems,” he wrote on Instagram. “IT WAS A PLEASURE TO WORK ALONGSIDE MY CHILDREN & FAMILY X MATTHIEU BLAZY X BOTTEGA VENETA X CARRIE MAE WEEMS TO BRING U THIS HEARTFELT FATHERS DAY PIECE.”
He added: “THIS SPECIAL MOMENT CAPTURES THE VULNERABILITY, LOVE AND INTERACTION BETWEEN MY SONS AND I, IM PROUD 2 BE THE MAN THEY CALL DADDA [heart emoji] HAPPY FATHERS DAY TO ALL PROUD DADS OUT THERE A$AP.”
Rihanna has previously gushed over Rocky’s parenting skills and said seeing him as a dad has deepened her love and attraction for him.
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“I love him differently as a dad. This is major, major like — it’s a turn on. It’s just like, ‘Wow! What a leader, what a great, patient, loving [dad],” she told Access Hollywood last year.
“And my kids are obsessed with him. I’m just a background, I’m an extra. Yep! It happens! … It doesn’t matter if it’s girls or boys, they love their dad differently and I love to see it.”
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In May 2022, the couple welcomed their first child who they later revealed was named RZA Athelston Mayers, after the Wu-Tang Clan founder.
In February 2023, during her iconic performance at Super Bowl LVII, Rihanna announced that she was pregnant again. They welcomed their second son that August, naming him Riot Rose Mayers.
