Rihanna‘s baby bump is on full display in Louis Vuitton’s new ad spots in support of Pharrell‘s first collection as creative director of the company.
In the photos, a pregnant Rihanna shows off Pharrell’s re-imagined LV Speedy bags and duffle bags. The Speedy comes in an array of rainbow colors including yellow, red, green, orange and blue.
AD LOADING...
Fans already got a preview of the campaign when the iconic producer revealed a giant RiRi billboard in an Instagram post days ahead of his runway debut in Paris. On Tuesday (June 20), Pharrell debuted as Louis Vuitton’s next Men’s Creative Director at his first show for the Spring Summer 24 collection.
You can view the campaign below.
Louis Vuitton appointed Pharrell as the next head of design in February – a position very similar to the one once held by the late Virgil Abloh.
“Pharrell Williams is a visionary whose creative universes expand from music to art, and to fashion – establishing himself as a cultural global icon over the past 20 years,” LV’s announcement read.
“The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.”
Pharrell stole the show at Paris Fashion Week last week as he debuted his collection with a memorable experience spanning the bridge in front of the Louis Vuitton headquarters and the LVMH Moët Hennessy Louis Vuitton-owned Cheval Blanc hotel.
AD LOADING...
The front row was packed with star power including JAY-Z, Beyoncé, A$AP Rocky, Rihanna, Zendaya, Kim Kardashian, Jayden and Willow Smith, LeBron James, Lewis Hamilton, Russell Westbrook and more in attendance.
Hov and Pharrell hit the stage after the choir and Clipse-assisted show to perform collabs “Give It 2 Me” and “Frontin’” While Jay continued to rock the Paris crowd with anthems like “On to the Next One,” “Public Service Announcement,” and “N-ggas In Paris,” which was recently certified-diamond.
