Philadelphia MC Quilly has applied to trademark the newly-popular phrase “No Diddy” amid the New York City record executive’s proliferating legal troubles.
On Monday (March 25), the 36-year-old rapper shared snaps of his trademark application requesting ownership of the aforementioned term for use on t-shirts.
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In the Instagram post’s caption, he wrote: “My team get the job done [tick-mark emoji] I officially own #NoDiddy.”
It is important to note that the trademark application, submitted by Quilly and his representative Life Brown, has been submitted but is still pending, and thus not yet registered.
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As part of his petition, Quilly also submitted a t-shirt design. Check out the prototype below:
HipHopDX has reached out to Quilly and Life Brown for comment, but has not heard back as of this writing.
Earlier this week, Cam’ron and Ma$e weighed in on the “No Diddy” trend, fittingly so given that Killa’s Dipset crew were among those who popularized the phrase’s antecedent.
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The Harlemites, along with co-host Treaure “Stat Baby” Wilson, lent their two cents to the discussion on an episode of It Is What It Is in late March.
The phrase “No Diddy” has become a replacement for Cam’s ubiquitous “pause” (or its predecessor, which involves a homophobic slur) in reference to Diddy being accused of sexually harassing, drugging and threatening producer Lil Rod in a lawsuit last month.
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Murda began the episode by noting that “they changed the term for ‘pause,'” after which he asked for Cam’s take on the matter.
“I was wondering how you felt about that,” he responded, alluding to his co-host’s long and often-contentious history with his former label boss. “‘Cause I ain’t want you to think I was coming at you — pause — no type of way if I said it first. I didn’t want you to think I was trying to offend you.”
Ma$e and Cam didn’t talk about Diddy as such. Instead, their interest mostly revolved around whether the phrase was catchy enough to stay around.
“Does it ring off the same way, though?” Ma$e asked, to which Cam replied: “Well, you know it got the same syllables of what we usually say before we started saying ‘pause,’ [referring to the term ‘no homo’].”
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All of the synonymous phrases, per Wikipedia, are “used at the end of a sentence to assert the statement or action by the speaker had no intentional homosexual implications.”
The segment ended with the pair still unsure if the new phrase would stick.
