A Nipsey Hussle class is coming to a Los Angeles university where the late Crenshaw rapper once taught.
Nipsey’s longtime business partner, David Gross, took to Instagram on Wednesday (December 14) to announce the “The Marathon Continues: Building Brand Through Culture” course would be coming to Loyola Marymount University’s College of Business Administration in spring 2023.
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“Next month the TMC takeover of higher education begins with a class I’ll be teaching ‘The Marathon Continues: Building Brand Through Culture’ at Loyola Marymount’s business school,” he wrote. “The class will focus on Hussle’s genius and authenticity in his approach to business and life.
“I gotta give flowers to Mitchell Hamilton (@thefreshprofessor), a tenured professor and the head of the Marketing Department at Loyola Marymount’s business school (@lmucba). He reached out to me and Nip in 2017 and asked if we’d teach a class at the business school. He gave us carte blanche, with the caveat that we were authentic and didn’t water anything down because we were in a university environment.”
He added: “The class was a hit, and it lead to a second class the following semester. This was Spring of 2019, so we never got to finish the class. #LLNHTG.”
Set to begin in January, the new course will teach the strategies and tactics behind the late Nipsey Hussle’s success and will include guest speakers each week.
“This course focuses on brand building strategies and tactics that are motivated and driven through cultural influence,” the class’ description reads. “Weekly guest lectures will be led in-person by some of the most influential people in the music and entertainment industry.
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“The lecture series follows the legacy left behind by the late, great Professor Nipsey Hussle who taught LMU A-LIST students the art of branding ‘The Marathon Way.'”
Gross said Loyola Marymount University has always been open to him teaching another class, with the upcoming “Marathon Continues” course honoring Nipsey Hussle’s legacy.
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“Mitch has reached out to me several times in the following years, extending the opportunity to return and teach another class,” he said. “He always told me I could teach whatever I wanted if it would both challenge and inspire his students.”
He continued: “It’s finally time like to go back this Spring to teach a the class that honors Nip’s enormous legacy, and analyzes how he was able to put a dent in the universe by creating the most resonant brand to come out of the culture #TMC.”
Nipsey Hussle (real name Ermias Asghedom) was tragically gunned down outside his Marathon Clothing store in South Los Angeles on March 31, 2019, leaving behind a gaping hole in both his hometown and the wider Hip Hop community.
In July, 32-year-old Eric Holder was convicted of killing the beloved Crenshaw rapper. Holder, who fatally shot Nipsey over accusations that he was a snitch, was due to be sentenced last month, but his hearing has been postponed.
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He faces a maximum sentence of life in prison.
