Nipsey Hussle Charging $100 For “Crenshaw” Mixtape

    Nipsey Hussle announced today (October 4) that he plans to sell physical copies of his Crenshaw mixtape for $100 each. Billed as “The World’s First $100 Album” and encouraging fans to “Be A Part Of History,” Nipsey Hussle says he only pressed 1,000 CDs, which will be available at midnight October 8 at his Los Angeles pop-up shop on Fairfax Avenue.

    In a statement released to RapRadarNipsey Hussle says he chose the three-figure price tag because he’s “tailor-making music” for his core fans.

    “It’s not about stepping outside of what I’m known for in hopes of new discovery,” Hussle says. “What that means is less fans are better served. (Kinda like the effect of less kids in a class room leading to better education.)

    “I’m more or less focused on fully serving the ones that have connected already,” he continues. “That being said, it’s a value over volume thing…If I’m goin’ to offer a product made with no compromise or concession to the platforms (radio, A&R, opinion, label bias), then the way we sell has to change. Hence PROUD2PAY.”

    Nipsey Hussle also explains that the $100 price isn’t connected to the cost of making the CDs. Rather, “it’s the price of Revolution,” he says.

    “Crenshaw” is hosted by DJ Drama and is also scheduled to be available for download October 8.

    On Tuesday (October 1), Nipsey Hussle was interviewed on Axs TV’s “SKEE Live.” Speaking on the recent prominence of West Coast Hip Hop, Hussle credits the region’s success to artists unwilling to chase new trends.

    “I think if you stay down, you’re gonna come up on everything,” he said to DJ Skee. “I think everybody just stayed down, stayed doing what they was doing. They didn’t jump on trends. They stuck with what’s more true to them.”

    Nipsey Hussle’s full statement regarding Crenshaw and the flyer for the mixtape’s release event are as follows, as per RapRadar.

    It’s 2013 whether we except it or not, buying music is a choice not a requisite. When I think of the psychology behind what makes me purchase an artists album, it’s always a form of reciprocation. Almost like a token of appreciation after I experience the product.

    The reason I chose to charge $100 dollars each copy and only start w 1000 units is because I’m tailor making my music for those who are listening…it’s not about stepping outside of what I’m known for in hopes of new discovery. What that means less is fans that are better served.  (Kinda like the effect of less kids in a class room leading to a better education)

    I’m more or less focused on fully serving the ones that have connected all ready. That being said its a value over volume thing…if I’m goin to offer a product made with no compromise or concession to the platforms (radio, A&R opinion, label bias) ect…ect..then the way we sale it has to change.

    Hence PROUD2PAY.

    As an artist my goal is to inspire…entertain…motivated…and most importantly INOVATE. And as lovers of art we should base our purchase on the artists ability to do so. That being said, if my presence in the game has had any of those effects on you $100 is your form of saying don’t change.

    It ISN’T the price of the plastic case and polyurethane disc…it’s the price of Revolution! The price of Rebellion against an industry that has tricked us all into making products that have no soul for fear of not being heard if we don’t.

    I have over 400k followers on twitter 140k on Instagram and 400k on Facebook but what good are they if they don’t mobilize around my releases? if only 1000 of those people are engaged to the point of brand loyalty then that’s who I’m focused on.

    That being said: I fux w who fux w me. I have no plans to change up or go left on my people for hopes of a lager audience. And I have a feeling that this 1st 100 will be the evangelist to my cause.

    Like Frank Lucas said nobody owns me. We might have to go into the jungle for it to work but once we get it… It’s blue magic.

    #fuccthemiddleman

    #crenshaw 10.8.13

    #proud2pay

    RELATED: Crenshaw Release Date, Cover Art & Tracklisting

    176 thoughts on “Nipsey Hussle Charging $100 For “Crenshaw” Mixtape

    1. NIGGA ARE U CRAZY. I have no problem supporting hip-hop but if I want something revolutionary I will just listen to Immortal Technique who is even quoted on a song saying “Download My shit for free” on one of his own songs back by his label.

    2. $100 for an album that Im sure references gang banging in every track. I wouldnt pay $100 to see him live in person. This label artists are losing their mind. There are 100 Nipsey Hussles making music just like him for free. The market dictates the price. And there is no demand for a $100 rap album.

    3. Well if you buy the album for 100 bucks you get to see a private concert too. He’s already got people pre-ordering it so its working. And to those who are bitching its also gonna be free to download so whats the big fucking deal?? I applaud Nipsey for thinking outside the box. Good for him.

    4. utorrent much. No one is buying this shit. I wouldn’t donate a dollar to this idiot for this shit tape. Yea he really thought outside the box. The box of sanity. Gangbang this, hoe that, drugs all on me. Yea thats thinking outside the box.

    5. His defense was on point in my opinion…but sorry fam, no one is forking out 100 bucks for a free mixtape…no matter how dope you are.

    6. this guy has yet to release a proper studio album, but wants to sell a mixtape with a “dj” talking over its songs for a c-note?

      he’ll be lucky if he sells 10 copies.. unless there’s other things included, like shirts or other merch, physical copies of ALL of his previous work, and a performance, or tickets to future shows, a few dedicated fans may dish out the money.. and he might sell a hundred or 2 (on a good day).

      if you wanna invent a revolution keep trying, cause this aint it.

      1. FUCK FACE….any music that is QUALITY should cost more are you fuck heads forgetting Kanye spent a couple mill on his album? You people are fucking unappreciative muthafuckas how much work you expect not him but artist to do for free?

    7. at this point he has to ask himself.. would he buy a $100 album by big pac or nas or wu tang? probably not…so who the fuck are u?..

      1. That was the 90’s when people actually cared if artist were paid and eating and able to afford the budget for another album. Different time

    8. he think he mf doom lol over priced ass projects only problem is i would buy a $50 mf doom cd… i wouldnt even download this for free.. matter fact u couldnt even give me this shit.. that just one more thing in my hand that i dont wanna hold on too for the day… ill ask the trash if it likes yo tape cuz thats where its going foh!

      1. Stupid you are getting a deal on every album you buy…the cost to make one is crazy…why is it fuck boys like you can go pay for a movie you haven’t even seen HALF of then will buy it on dvd or pay for netflix and see it…but it’s a issue buying an album that is a ONE time cost?….
        MOVE THE FUCK ON FUCK BOY

    9. i love it!!! i wish more artist would think like him… then everyone would be using uttorent lol (sarcasm for the slow)

    10. revolutionary? bitch!?!? u a gang member.. only thing that would be even remotely revolutionary about u is if u pulled yo damn pants up and put on a belt lol #wtfisheon?

    11. It’s the price of greed. $100 for a mixtape? lol Yet I’m sure they’ll be some people coughing that up.

    12. lol. This is for my core fans, Im going to bend the only people that follow me, straight over and charge them $100 for a mixtape that is usually free. Im glad I don’t listen to his trash. He must be smokin dust blunts thinking the locals will pay $100 to hear an unformatted mix tape. Stop smoking at the STU man.

      1. ye he really is playing with his ‘true fans’…I also found it funny how he said he could sell more records if he went main stream, he can’t sell records any which way he goes!

      2. Bending over his fans to pay $100 when he’s been giving FREE music all this time….spoiled you sound especially if you are a consumer

    13. Nipsey, broke street people don’t have $100.00 to pay for rent much less a mixtape they don’t even have a car to play it in. Or gas to fill up the tank in the chance they borrow somebody else’s car, legally or otherwise.

    14. should be getting a lot more for 100 bucks.

      I ordered the Ghostface Killah 12 Reasons to Die collectors pack for like $50 and it included a t-shirt, poster, cd, comic book, cassette tape, vinyls records pf the album and instrumentals,

      But soul temple music never sent me that shit so maybe it was too good to be true!

      1. Because that is too low of a price for all that you hip-hop fans live and die by your music with lyrics and shit but sound so fucking cheap it’s outlandish
        FUCK BOY GET THE FUCK ON

    15. He’s onto something, but to pluck $100 from a custy for a mixtape you need to atleast include the following:

      $25.00 Off Discount at Foot-Locker
      1 Mini 3D Movie, a short documentary
      1 iPhone or Android app to DL the mixtape
      1 Corney Crenshaw T-Shirt
      1 Link to DL the whole discography of his whack mixtapes
      1 Lapdance at the closest strip club
      1 Track of instrumentals so you can rap occapella

      1. Problem with you “fans” is ya’ll wanna rap too…
        FUCK BOY MOVE THE FUCK…you know the rest…ON!!!

    16. bitch nigga only wants to pimp people and make money off them. fuck you nipsey take your mixtape and shove it up yo ass

      1. “only wants to pimp people and make money off them”

        ^ you can tell that comment is from some kid who has no idea about what real life is about

    17. This brotha is BRAINWASHED!!!…tha fuck….wow!!! stupid ass mutha fucker

      we should start a petition saying he stupid as FUCK!!

    18. The blood sucking HiP Hop leaches a.k.a the fans are probably loosing their mind after reading this! LMAO

    19. It’s gonna be funny when one person buys it, then starts burning it for people for 10 bucks a pop, and makes a fortune off it. There is a such thing as being TOO high, and he has reached that point. Lookin’ like the the dog half of catdog and shit.

    20. I don’t even know where to begin with this – this guy either has horrible people around him advising him….or no people at all. I stopped reading his “revolutionary” press release when it was clear he didn’t even know the difference between the word accept and except.

    21. Leaches never bought an album in your life crying like always… Always asking for free sh!t! SMFH! LoL…

    22. He prob just promoting the mixtape. There is no way he would attempt to sell a $100 mixtape, when he hasnt even sold a $10 album. Smh, the sad part is he was good a few years back and his creativity slowed down. Nipsey shoulda blew before Kendrick he missed his opportunity. King Kendrick is on that west coast throne all alone!

    23. niggas on here complanin, the same nigguhs that wait in line for 3days to buy $400 sneakers, smh shame on a nigga

      anyway check out a nigga beats, & stop playin – soundcloud.com/tha_chiller

    24. “It’s the price of a revolution”
      I’ll pay a hundred dollars to hear you tell jokes that are as funny as this statement.

    25. I dont understand the “This comment was removed for violating our spam and/or offensive content policies”.Clearly not everything is removed.

    26. I give this dude the thumbs up for the sheer audacity it takes to pull some shit like this…. That said, anybody retarded enough to pay this clown $100 for that shit deserves nothing but the worst outta life

    27. I understand where he’s coming from. The theory makes sense and is solid, but no mixtape, no matter how much time is spent making it is worth 100 bones. That’s a slap in the face of your core fan base dumbass. Better rethink how to make that 100 large.

    28. I’m a huge Nipsey fan, but dude, homie is trippin’ hard as fucc on that there! Put down the blunt and slowly back away

    29. This nigga already rich. This is nuttn but greed. This muafuckin album betta do my dishes change my sons diaper and my damn hmwk

    30. I understand deluxe edition album or something but for a mixtape, he must be high. This is just gonna make people download it more than ever.

    31. great marketing move!! it will grab attention.. even if it doesn’t sell, people will make sure to download it just for the hype of it, and he ll at least be heard… and if he’s lucky he may even earn 100k off a mixtape.

      1. not on this planet

        he gonna be doing like 75% off after his friends and family buy a few and it stops selling completely

    32. lot of myers and jasons out their.while ago new a guy named fred.allways wore weird sweaters and hats allways buying new gloves from store.doing crazy things

    33. why not just call it an album? id be more inclined to pay 100 for an album and a show, over a mixtape, although at this point im not sure what the real difference is

    34. This retard is not going to sell a single album. what a dumbass for calling this innovative. hes fucking stupid

    35. YO I JUST SAID “AWW NAAAWWWW MANNNN” WITH THE SAME VOICE/EMOTION THAT MARTIN USED TO SAY “DAAAAAMN GINAAAAA” WITH.

      YOU LIKE DAVID BOWIE MEETS KANYE? VICE WON’T LET ME MAKE “GAY JOKES” SO JUST IMAGINE THE JOKE I PUT HERE. IT’S REALLY GOOD.

      WOW THIS NIGGA OPENS THIS ALBUM WITH A FUCKING UPLIFTING SOMBER PIANO…”LISTEN TO ME RAP” (THE GENRE)…NO MATTER WHAT EMINEM TELLS YOU, “UPLIFTING SOMBER PIANO” SONGS FUCKIN SUCK B. THEY SUCK THE WORST EVER OF ANYTHING FAM. NAHMEAN THERE’S NOTHING YOU CAN DO TO THIS SHIT B. YOU FEEL ME? LIKE FOR EXAMPLE I WAS JUST LISTENING TO COKE WAVE 2 AND I WAS BEING WAVY. THERE IS NO ACTIVITY YOU CAN DO WITH SOMBER PIANO AS YOUR BACKGROUND MUSIC EXCEPT WRITE RHYMES ANGRILY WITH A HOODIE ON WHILE YOU RIDE THE BUS. OR MAYBE TAKE YOUR CAT TO GET HER OVARIES REMOVED.

      SECOND SONG ON HERE IS THE SHIT THEY PLAY IN WNBA COMMERCIALS. THIS DUDE IS OBNOXIOUS AS FUCK I’M ACTUALLY UPSET I INTERUPTED MY “BEST OF MOBB DEEP” PLAYLIST TO LISTEN TO THIS SHIT. ALL THESE BEATS SOUND LIKE THEY WERE MADE ON ELECTRONIC GARBAGE CANS B. THIS IS NICK JR. RAP MY NIGGA. IF YOU ARE SEVEN YEARS OLD AND YOUR PARENTS WON’T LET YOU LISTEN TO A$AP ROCKY, THEY WILL BUY YOU THIS FOR HANNUKAH AND BE LIKE “IT’S HIPS HOP RAP! YOU LOVE THAT RIGHT?” ALSO IF YOU ARE SEVEN WHY THE FUCK ARE YOU READING THIS NIGGA THIS IS WHAT MY MANAGERIAL STAFF REFERS TO AS “HARD R” MATERIAL B. GO WATCH “LITTLE EINSTEINS” NIGGA AND LEARN YOU SOME.

      ANYWAY THIS PIECE OF WEED BREAKING UP SURFACE GARBAGE IS 50% SOMBER PIANO 25% “STOMP AND CLAP” RAP (SHOUTOUT TO AYRES FOR THE TERM) AND 25% STRAIGHT FUCKING BULLSHIT. WOW THIS SHIT SUCKS B. THIS NIGGA MADE A WHOLE SONG LIKE “SHOUTOUT TO GAY PEOPLE I’M HERE FOR YOU” NIGGA GET THE FUCK OUTTA HERE EVEN GAY DUDES ARE LIKE “YO YOU ARE FUCKING CORNY *SNAP SNAP SASHAY AWAY*” I HATE MUSIC THAT’S SUPPOSED TO BE UPLIFTING BECAUSE 197% OF THE TIME ITS WILD CORNY!! YOU KNOW WHO MAKES GREAT UPLIFTING MUSIC THAT’S NOT CORNY? BEANIE SIGEL. GO LISTEN TO “WHAT YA LIFE LIKE” IT’S VERY UPLIFTING…JUST KIDDING THAT SHIT IS ALL ABOUT BEING IN JAIL SHIT IS EXTREMELY DEPRESSING HERE’S AN EXCERPT:

      “WHAT YOU KNOW ABOUT 23 & One? LOCKED DOWN ALL DAY UNDERGROUND, NEVER SEEING THE SUN, VISITS STRIPPED FROM YOU, NEVER SEEING YOUR SON”

      VERY DEPRESSING B. VERY MOVING MUSICAL SOUNDSCAPES FROM MACK MITTENS B. HE BRUSHED HIS TEETH SAME WATER HE PISS.

      YO ANYWAY BACK TO THIS AUDIO WHIPPED BUTTERCREAM. “THRIFT SHOP” IS THIS GUY’S SINGLE AND WHEN I HEARD IT I IMMEJUTLY SAID TO MYSELF “YO TURN THIS SHIT OFF” AND I DID. THAT’S MY MACKLEMORE STORY. ALSO WHAT IS A MACKLEMORE? THAT SHIT SOUNDS LIKE A SPECIES OF TROUT WHO NATURAL HABITAT IS THE MALL OF AMERICA. GET THIS GUY THE WHOLE ENTIRE FUCK OUTTA HERE B. I DON’T EVEN WANNA GOOGLE A PICTURE OF DUDE CUZ IT WILL INFURIATE ME CAUSING ME TO GIVE MY KIDS POWPOW UNNECESSARILY.

      I GIVE THIS SHIT -2 PILES OF DUTCH GUTS OUTTA 5. THIS NIGGA OWES ME DUTCH GUTS. I SHOULD GET PAID $5000 FOR HAVING TO LISTEN TO THIS NIGGA SO PASS SOME OF THOSE “ITUNES CHECKS” WACKLEMORE.

      STANDOUT TRACK: I JUST TURNED THIS SHIT OFF AND STARTED LISTENING TO AUTECHRE.

      JUST KIDDING AUTECHRE FUCKIN SUCKS I’M LISTENING TO FRENCH MONTANA & MAX B (DUH).

    36. This isnt celebrity apprentice…. Selling a cd for 100$ isnt innovative, its hustling your core fans. If someone buys it for 100$ then they are dumb anyway and deserve to be hustled. Now, if he included a ticket to an exclusive show with a meet and greet for only those who bought it, then he might have turned his fans into more passionate loyal fans, but just a mixtape for 100$?? lol. no way.

    37. As an accountant for YMCMB, I have confirmed that Nipsey Hussle will sign with Cash Money. Nipsey will continue to work tirelessly on his debut album which is slated to drop September 2, 3019, a century from now. We only want the best from Mr Hussle, which is why we will be taking a 99% – 100% manager’s fee from the sales of the album. Lastly, we want him to take as much time as he needs on this records, so he won’t be bored. In the meantime, Nipsey will be carrying weed for Lil Wayne. Once again, we welcome Mr Hussle to the greatest label on earth. YMCMB – we run the game by the clit.

      1. On the contrary, we at Cash Money fully compensate our artists. We’re here to make sure that everyone gets paid. Yes, we have been sued numerous amounts of times for not paying our artists or allegedly stealing samples, but that is because they’ve stolen and/or cheated us out money.

    38. genius. there would be at least a few idiots who would actually buy this, quick way to make a couple hundred. or hes just crazy.

    39. Bet he still sells a few to the hustlers down on Crenshaw who just like to waste money on anything expensive. Bet that.

    40. His real fans will probably buy it, there are people out there with a lot of money, and spend it on pointless things. so i think he’ll sell a few of these.
      if not, this publicity will make people download it for free instead, making him more relevant than he already is and boost his rep

    41. Dude thinks he can sell 1,000 of these CDs for $100 each? He’s crazy. He’ll probably sell 5-8 first week and then maybe 3 in the 3 weeks after. Lmao

    42. until I looked at the bank draft that said $4691, I didn’t believe that my neighbour was like really erning money parttime on their laptop.. there uncles cousin has been doing this for less than twenty two months and just now repaid the loans on there condo and bourt Lancia Straton. more information http://www.youtube.com.google.qr.net/k7I2

    43. Dumbasses on this website with no money, let alone a business mind, think this is a stupid marketing ploy. But Nipsey Hussle is an independent artist, he has a core fan base, which is why he doesn’t need to be on the radio or TV. He can sell a mixtape for $100 because he has fans that will buy it. Even if he sells 1 that’s more profit than a major label artist dropping a mixtape.

      1. I’m all for out of the box ideas and stuff but trying to defend this is really asinine. No one will pay 100 bucks for a mix tape. I’m shocked that he even put it at that price. I couldnt careless who it was, I’m not dropping 100$ just on a cd. There better be some shit of other value in the package. You really can’t defend this.

      2. agree if this is about BUISNESS; then what can i gain and if no “business” IE; “Money” meaning currency is coming back to my “investment” of a hundred dollars being spent then what the fuck am i really doing spending a 100$ with no funds coming back and just plain listening to music???

        stupid mutha fucker think before you defend and talk shit…

      3. ^^
        As I said, dumbasses like yourself with NO MONEY doesn’t understand this. Even if he sells 1 mixtape it’s a success, but he has CORE FANS that WILL buy the tape, which already have. Buying the mixtape is completely OPTIONAL. But he has CORE FANS that WILL buy it. And he’s already sold over 100. Try reading a book

    44. Only bitch boys who have nothing to offer for sale for $100 or even a dollar think it’s impossible.

      For all you know some of his fans may be oil sheiks’ children and trust fund babies, but you flap your gums all the time saying music is universal, it doesn’t matter about race, blah blah blah and expect Nipsey’s fans to be all ghetto broke niggas.

      Bunch of pussy ass hypocrites.

    45. Nipsey already won. He’s getting more publicity than he ever has in his life. Good or bad, publicity is publicity.

      1. ^^^^^

        HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!

    46. I find this wrong because even if this was a retail album it would cost like $15 at the max and a ticket to see someone like nipsey hussle should cost no more than $30 so hes definitely way overcharging for this bullshit

    47. Genius. He made 100k in 1 day. One tenth of them copies was bought by Jay Z. Wanna know why? Cause its innovative. A big FUCK YOU to the “Middle Man” in the rap industry. Indie rappers are the best rappers

      1. So I wonder what your thoughts are now dumbass? King Nipsey Rest In Power and your energy is still strong!!!!!!!

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