Kid Cudi has revealed that his new musical direction owes a lot to his fiancée.
In an interview with Hube, Cudder shared some information about his upcoming project. It came up after a question about what “makes a collaborative project successful.”
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“This new direction that I’m taking with my album has been exciting for me because I put myself in an uncomfortable situation to achieve it,” he said. “When I first started making this album, I didn’t know if I would even be able to sing at the level I needed to in order for it to be executed in the right way. Working on these songs, collaborating with the writers and producers, and building songs from the ground up—it did something for me as an artist.
“I haven’t created like this in a long time. It’s been years. With my last few projects, I was getting beats from different people and building an album that way, but there is something about being in a room and creating something from scratch—from a simple hum—it’s so fulfilling.
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“I proved to myself that I was able to accomplish it when I finished it. I had to take a step back to realise, ‘Wow, that was so outside of my comfort zone.'”
Then he began talking about how his relationship with his fiancée, designer Lola Abecassis Sartore, influenced the project.
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“It felt like one of the easiest albums I’ve ever done because I’m in this place in my life where I’m happier than I’ve ever been, and the emotions were real,” he explained. “I had a lot of things to say, a lot of things in my heart. The album is damn-near dedicated to my fiancée, every song is like a love song with me kind of confessing my love, so it was very, very fulfilling. I feel like a lot of people are going to hear this record and really be blown away by just how different it feels, but also how it still feels like Cudi.”
Cudi quietly revealed his engagement to Sartore last April.
In an Instagram post on April 18 of last year, Cudi shared images alongside Sartore at the premiere of the new Paramount+ series Knuckles. Sartore is a menswear designer, whose Facebook page listed Louis Vuitton as her current company, according to People.
“My fiancé Lola and me at the Knuckles premiere,” Cudi wrote with the carousel of photos. “This amazing woman makes me so happy, she is everything to me and im so excited to share this news w u all. Life is wild, and right when I felt my future was uncertain, it became crystal clear with Lola. Happy Cud in full effect.”
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Well-wishers in the comments included Ty Dolla $ign, Amber Rose, Gwyneth Paltrow and more.
