Kendrick Lamar appears to reference his beef with Drake in a new commercial for Gatorade.
Kendrick became the first ever rapper to sign an endorsement deal with the energy drink and dropped the first ad as part of the partnership yesterday (25 May).
While “Peekaboo” plays in the background, Lamar narrates the advertisement and near the end of the clip he looks into the camera and says: “Going the distance. Losing. So I know I always win.”
The remark appears to be a gentle reminder that he triumphed over Drake in their heated beef last year.
Kendrick Lamar narrates and stars in the latest Gatorade ad 🔥
‘lose’
— Kurrco (@Kurrco) May 25, 2025
While Lamar is widely considered to have conquered Drake, Joey Bada$$ has emerged as a new contender in recent weeks with the New Yorker taking several shots at the Compton native.
On “My Town”, Joey spat: “I’m the real boogeyman, y’all n-ggas should be afraid / Get the general, I’m killing his troops.”
He later added: “Don’t make me Pulitzer, better be wise because / I’m dottin T’s and cross your eyes like Whitaker.”
On recent diss track “The Finals”, Joey also rapped: “I salute you Kenny but I know you well aware / You lookin’ for some competition? Then just know that I’ll be right here.”
The track, which is mainly aimed at TDE rapper Rey Vaughn, also includes bars such as: “The way you let Dot dick sit in your mouth / This that same dick linkin’ I was talkin’ about / You n-ggas would do anything for the clout / Crash out over n-ggas who won’t even let you in they house / I bet you ain’t even got his number/It’s funny how the thirst is bein’ disguised as hunger.”
Things kicked off between Joey and the West Coast as a whole when he dropped “The Ruler’s Back” in January.
On the song, he rapped: “Too much West Coast dick lickin’ / I’m hearing n-ggas throwin’ rocks, really ain’t shit stickin’ / ‘Cause if we’re talking bar for bar, really it’s slim pickings / I rap like I draw pentagrams and kill chickens, n-gga / Fuck around with your soul like Ether, quick for a feature / This that black Air Force energy comin’ out your speaker.”
cocksucker homo benderick the lamer pushing this gaytorade f8ggot juice now? i guess it’s a bunch of homos that run gaytorade 🤢🚮
I’m a cocksucker and a homo. I’m always that Drake bends me over every night. I want to taste his gaytorade f8ggot juice now. I guess we need a bunch of homos to run a train on me and drown me in gaytorade 🍆👄😋👨❤️👨🫂🌈
Man, you’re such a homo. Obsessed with one man and keep posting bashing him like a spiteful ex girlfriend. You’ve got issues.
Take some Midol for those bitchstral cycle cramps you’re getting and STFU.
🤔likes taking 🥒 and 🍆 in the 👄 and his butt 🕳️ cuz he’s a 🏠⭕
cause thats all he’s got. its been over a year and all he talks about.
Drake didn’t do the same shit went he beat Meek and had a giant screen of memes making fun of meek in the background of his entire tour??? Shut your pillow biting ass up f@gg1t 😂
an endorsement deal…………. at what price
benderick lamer been drinking that gaytorade for a long time now so none of this surprise us 😊
I’m an angry gay homo who has been drinking semen for a long time now so nobody should be surprised 😋
This is my face when my boyfriend asks if he can cum on my face or inside my butt
Country is falling apart at the seams and the so called greatest rapper of his time is still talking about a Canadian rapper with everything else to talk about. This is why I can’t take him seriously among other stupid shit he’s said in the past when pressed on social issues like the Mike Brown situation. Like even the Outlawz said Pac was off the Biggie beef by the time he got killed and was going to go into 97 off that shit. It’s been a year after an EP of disses and that’s after 15 years of subliminals, and this dude still talking about Drake with everything else going on. It’s lame.
Pac was a fraud no thug and not from the west bro was an actor from Baltimore. YoungBoy better.
And he’s Kendrick Lamar’s hero. So you might want to think that through.
Who said he’s talking about Drake? This weak ass site is trying to so hard to keep readers. It’s like two sentences about Drake then the whole “article” Joey Bada$$. site sux.
F@QQIT BEEF
It’s been a year. This is annoying this is his claim to fame.
Yep, I’m wondering when we’re getting some more music not Drake centric. Like it’s a little obsessive at this point. Whole Puffy shit going on. Not one bar about it. Trump back. Not one bar. Tory Lanez and Meg shit. Not one bar. Real shit going on in the world, which is supposed to be his bag. But let’s diss Drake again while people pretend that mid diss is something special like they pretended Euphoria was before it but then quickly stop playing that wack shit after they had Not Like Us to pick up. Like riding a Drake hate wave isn’t anything special. I said seven or eight years ago the world was tired of dude and if someone wanted to, they could knock him down, but no one would back then. Where’s the compelling music at, and I don’t mean that Drakeo copycat shit he dropped in November. I’d be embarrassed to be from this generation with this garbage juice output from their artists.
LA Backdoor Street Dude aka 🤔 aka great greg aka everybody AKA WORLD’S BIGGEST BENDERICK LAMER STAN is a troubled angry f8ggot nerd hangs out at sports bars tries to get in dudes pants🤢🚮
This article is fucking lame. This site is lame. Who can recommend a great Hiphop site?
No Drake diss in sight. Reaching. You will find anything you want with a negative narrative. Auntie ass n1ggas.
Zzzzzz…
Didn’t see the reference at all. He’s just saying he’s a winner. This is lazy journalism.
Didn’t see the reference at all. He’s just saying he’s a winner. This is lazy journalism.
It’s getting old now.