Kanye West‘s low-budget Super Bowl commercial appears to have paid off handsomely by generating millions in revenue for his Yeezy brand.
On Monday (February 12), the day after the ad aired, the Chicago rap mogul shared a text on Instagram detailing the impressive sales figures for his latest Yeezy products.
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According to the message from British far-right political commentator Milo Yiannopoulos — who has become a close associate of Kanye in recent years — Yeezy made $19.3 million in revenue in just 24 hours.
266,000 units of his shoe-like Yeezy Pod sneakers were sold, along with 79,000 t-shirts, 57,000 pants and 53,000 long-sleeve shirts.
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Kanye added in his caption: “The people have spoken Yeezy.com.”
All items on the Yeezy store are currently retailing for $20, with the company offering a $180 refund to customers who bought the Yeezy Pods for their original price of $200.
“We are crediting back the $180 to all who purchased the Pods for $200,” the company wrote on Instagram. “Please write to customer service at sply@yeezy.com they will take care of you.”
Kanye West appeared in a strikingly low-budget Yeezy Super Bowl commercial on Sunday (February 11) after blowing his budget on securing the ad slot.
The 30-second spot is believed to have only aired in Chicago and Miami and is said to have cost around $7 million. It saw Ye filming himself with his phone and talking to the camera while plugging his new sneakers.
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“Aye y’all, this Ye, and this is my commercial,” he said. “And since we spent all the money on the commercial spot, we actually didn’t spend any money on the actual commercial.
“But the idea is: I want you to go to Yeezy.com — Y-E-E-Z-Y dot com; I’ma write it at the bottom of the screen — and I got some shoes aaaand mmmmm… that’s it.”
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Kanye recently explained his decision to lower the price of his Yeezy items to $20, which have previously retailed for hundreds of dollars.
In a clip from his upcoming interview with Justin Laboy, he said: “I’m a bit of a Robin Hood in a way where people can say, ‘Okay, this multibillionaire spent $4 million on Balenciaga in one year,’ but did I bring the designs back down to earth?
“As much as I could because Gap didn’t take it to $20 the way I wanted to. ‘Cause they were still trying to protect the classism of the idea of Balenciaga and the idea of Gap.”
Yeezy’s lucrative sales were no doubt boosted by the release of Kanye West’s collaborative album with Ty Dolla $ign, Vultures 1, which arrived on Friday (February 9) following numerous delays.
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The 16-track project boasts appearances from Playboi Carti, Travis Scott, Freddie Gibbs, Quavo, YG, Lil Durk, Chris Brown, Kanye’s daughter North West and more.
Two more installments, Vultures 2 and Vultures 3, are scheduled to be released on March 8 and April 5, respectively.
