Kanye West has shared a first look at his forthcoming Yeezy BL-01 Bully shoe amid the success of his most recent drop.
Taking to his Instagram Story, Ye showed off the all-black sneaker that is quite minimalist in its design with no visible branding.
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While a release date has not yet been announced, it may coincide with the release of his forthcoming album of the same name.
Check out the kicks below.
Ye previews a new YEEZY shoe 👀 pic.twitter.com/TKH69wfEea
— Kurrco (@Kurrco) January 14, 2025
Just before previewing the shoe, Kanye West declared himself “the GOAT of all GOATs” and took further aim at adidas while bragging about how much money he has made from Yeezy’s latest drop.
In a since-deleted Instagram post on Monday (January 13), Kanye claimed that he had generated more than $2 million in sales in 24 hours from his new clothing and sneaker collection, SL-01.
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“I don’t collab. No paid ads. I am the Yon. Yeezy over everything. If you design and don’t work at Yeezy close your dirty ass laptop and go to bed,” he wrote alongside a note that flexed $2,339,096 in revenue.
The famously self-assured rap legend then crowned himself the greatest of all time in numerous creative fields, from rapping, producing and making albums to designing clothes, social media posts and having the most money.
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“THE GOAT OF ALL GOATS OF ANY GOAT THAT WAS EVER GOATED. YOUR FAVORITE GOATS FAVORITE GOAT. YOUR DADS DAD TELL YA MOM YOU GOT A NEW DAD,” he boasted in a follow-up post.
“HE BEEN DID IT. HE BEEN SAID IT. THEY TOLD YOU I WAS DEAD BROKE CLONED DO THIS SOUND LIKE A CLONE I DONT TAKE ADVICE I GIVE IT I DO AND SAY WHAT THE FUCK I WANNA SAY WHEN I WANNA SAY HOW I WANNA SAY WHENEVER I WANNA SAY IT.
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Referencing his famous 2005 Grammy Awards speech, he added: “EVERYBODY WANTED TO KNOW WHAT WOULD HAPPEN IF YE NEVER GOT MONEY AGAIN I GUESS WE’LL NEVER FUCKING KNOOOOW WE’LL NEVER EVER EVER FUCKING KNOOOOOOOW I’M RICH FOREVER AND EVER IN EVERY LIFETIME.”
In another post that has since been deleted, Ye mocked former business partners adidas by writing: “I was just wondering that. What adidas sell today [crying face emojis],” alongside a screenshot of a fan comment poking fun at the sportwear giant’s sales.
Kanye was clearly in a defiant mood and later added: “To be specific Any brand other than Yeezy Fuck you Close your dirty ass laptops I don’t hate you I just love meeee.”
Every item in the latest Yeezy collection is priced at $20, regardless of whether it’s a hoodie or a pair of socks.
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The range also includes T-shirts, joggers and shorts, as well as a minimalistic new shoe/slider called the YZY SLPR.
