Kanye West has once again declared war on his fashion rivals, this time channeling the energy of his Gemini brother 2Pac and fictional action hero John Wick.
In a since-deleted post on Instagram on Tuesday (January 21), Ye announced that he would be launching a women’s range of Yeezy clothing and warned his competitors to be afraid.
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“For anyone in clothing that doesn’t work at Yeezy be afraid. Be very afraid. No corporations leveraging my platform using me to get to us. Overcharging our community while ignoring my vision and direction,” he wrote next to an image of a skimpy corset bodysuit.
Kanye then took aim at his former business partner adidas: “Stopping the foam runners and Yeezy slides production during Covid only to copy the designs. People tried to tell me to go back to adidas. Of course they were people close enough to ask for money from me. They didn’t care about my freedom or vision.
“Now my vision is coming to life and I have a John Wick vendetta against every fashion company as my fellow Gemini Tupac said Die motherfucker Die. Now play off the grid,” he added, referencing his hard-hitting Donda track.
This is Yeezy’s latest rant about the fashion industry following the disintegration of his once-lucrative relationship with adidas after he made a number of antisemitic remarks.
To start the new year, the Chicago native launched a social media attack on the German sportstwear giant as well as Fear of God designer Jerry Lorenzo.
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He wrote on Instagram: “When you google Yeezy.com the adidas site comes before the Yeezy site Members at adidas Stop doing this Stop doing your moves to hold me back Our partnership is done You’re a 60 billion dollar company that froze my accounts Now I’m back on my feet (no pun intended) and I’m not going to stand for this (no pun again).
“I did phenomenal work for you guys and because I stood up for myself yall tried to intimidate and oppress me everyone remembers I had major issues with adidas because of design theft and oppression before ‘the tweet.’”
Kanye then took aim at Lorenzo, with whom he worked until 2016: “Y’all know Jerry was corny and disloyal for doing work with adidas after the way they handled things I still showed up to his show that was a copy of my Hollywood bowl show being the so called bigger man but I’m never doing that again for no one.”
In a follow-up post, the G.O.O.D. Music founder proved he was doing just fine without adidas by flexing the enormous earnings from his latest Yeezy clothing and sneaker line.
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Alongside a screenshot showing more than $2.3 million in sales in just 24 hours, Ye crowned himself “THE GOAT OF ALL GOATS” and wrote: “If you design and don’t work at Yeezy close your dirty ass laptop and go to bed.”
