Jay-Z has profited significantly over the years from the Rocawear clothing line he co-founded with Dame Dash; but after laying off 28 of its 56 employees at its Manhattan offices, it’s apparent that the brand is having a rough go of it.
USMagazine.com reports that Jay-Z will be featured prominently in the brand’s first-ever television campaign.
The spot will begin to air on MTV, BET, and TNT, for the latter primarily during NBA games.
The campaign, titled “From Marcy to Madison Square,” comes at a time where Rocawear has seen global sales drop $500 million.
The ads will show Jay-Z’s ascension from selling CDs out of the trunk of his cars in his beloved Marcy Projects to rocking the stage at Madison Square Garden.
Rocawear reportedly has plans to expand its childrens’ clothing line and international markets.
RELATED: Jay-Z, Rocawear’s “Occupy All Streets” T-Shirts Removed From Rocawear Website
Here come the haters…
“WHAT MORE CAN I SAY, WHAT MORE CAN I DOOOOOOOOO” LMAO
Dude don’t hate! what are YOU doing to get your paper up?! most likely nothing, you got no will to move up in life aye.
(shaking my head)
I don’t care if he shows how he bit off Nas and then rapes Big’s catalog for his own…niggas ain’t buying that garbage gear. Seriously. You can’t give that shit away for free let alone have niggas buy it.
I guess that’s “hating” or “not getting paper up”. You two niggas are wimps.
Gay ass robots.
YESSIR is still a stupid bitch nigga though.
Hova the God working some of his magic up.
Jay living his life, basically doing what Nas dreams of and fantasizes about.
rocawear still dat shit…just goin thru a stage like any other brand..remember 5 years ago when niggas preferred roc or sean john over polo?
rocawear bout 2 get back on top. c’mon niggaz, don’t front like u don’t have rocawear in ur collection. much better than lil gayne’z clothin line, bitin off pharrell and shit. jay! alwayz makin power movez yet bitchez still wanna hate and ride gayne’z dick. wutever nigga.
RN/GM BITCH!
They do, and they may still have Cross Colors, FUBU and what else have you as well, that does not mean it might not soon be curtains for Roc A Wear. OK, I don’t think any other urban brand has made a very very serious effort to regain momentum as they are trying to do, FUBU is trying, but not whole-heartedly, so maybe they can actually pull it off, but the history with urban apparel is, for those that make it, they get hot, then they fade.
It is a business decision, the new owners won’t sit there taking 20 30, 50 million dollar losses every year. Roc A Wear is an already established brand, so if sales drop significantly, you start doing your business analysis and determine if you will be chasing bad money with good money by continuing. Mistake 1, they spent too much buying from Jigga and his partners, then sales dropped right away. If things don’t pick up, they will have to cut their losses.
Rocawear & Ecko jeans > __________
Hip Hop gear is way played out acn cheesey these days,,,Only mexicans that shop at Ross wears this shit
after reading the Jay news i quickly rushed to comments section cauz i know they never disappoint with the hating…
WHO THE FUCK WEARS ROCKWEAR???
OPPS I MEAN FUCK ROCAWEAR