Jay Z is being sued for $18 million by Parlux Fragrances, according to TMZ.
The company alleges that Gold Jay Z was supposed to launch to much fanfare in 2013, but that the cologne didn’t gain traction because the rapper declined to do the social media posts and promotional appearances, including high profile ones on Good Morning America and at Macy’s, he had agreed to do in order to promote the fragrance.
Beyond that, there were additional colognes Jay Z was supposed to develop, something he also did not do, according to the lawsuit.
Given Jay Z’s lack of support, the company says it is losing money on Gold Jay Z and that retailers are returning the cologne to Parlux Fragrances.
A Gold Jay Z promotional video is as follows:
For more coverage on Jay Z, who is being sued for $18 million by Parlux Fragrances, watch the following DX Daily:
aww shit i thought 50 was the only rich nigga who takes big losses.
Jay ain’t taken any L’s in the courtroom. He has won themthem. If its not stated in the contract about making these appearances, then they will not win.
Yeah, because I’m sure a multi million dollar cooperation forgot to u tit in the contract because Jay-Z is so much smarter than them. They are a business, not fans.
HOV is a businessman, a check for $18 million from Beyoncé Knowles will be in the mail. Nas, will still be broke and cologneless.
Just because NAS doesn’t have as much money is Jay-Z, doesn’t mean that he’s broke. Seeing as how no one has the money Jay-Z has, that doesn’t make NAS any less of a God MC….No GOD MC except EM has bread close to Jay’s bread…Niggas that’s bout the hiphop shit on real nigga time, we dont care about record sales nor do we care about cologne sales…the only thing we care about is BARS…AND BARS is something NAS and JAY have a whole lot of…sucka!
You Mad bro?
Hovs a biter. Nas is King.