Jay-Z Signs DJ/Model Harley Viera-Newton to Roc Nation

    Looks like Hova is expanding his Roc Nation empire with artists from the UK. AllHipHop recently reported that Jay-Z has signed London native DJ and model Harley Viera-Newton to his imprint.

    Newton has developed a sizable following DJing sets at clubs like Lit and Santos while attending New York University’s School of Individualized Study. She has also been featured in fashion publications like Vogue and Harper’s Bazaa and currently serves as Dior Beauty’s House DJ and Beauty Ambassador. 

    “Aside from killing it on the one’s and two’s, Newton has caught the eyes of fashion insiders,” said a representative from Roc Nation. (AllHipHop.com)

    Newton isn’t the first artist from England that Jay-Z has signed to Roc Nation. Last year, Jay signed singer Cher Lloyd, and earlier this year, he signed rapper K Koke to his imprint.

    26 thoughts on “Jay-Z Signs DJ/Model Harley Viera-Newton to Roc Nation

    1. Smart business decision, Jay-Z is looking to go global. I would still like to see he snatch up a underground monster like Homeboy Sandman from NYC.

    2. when is the music coming tho? probably never.

      i respect jay for attempting to be a versatile music mogul but damn jay how long have we been hearing about rocnation now? ain’t none of your artist poppin.

      1. I know right? He’s signing all these UK artist which is cool, but are they ever going to drop? Wheres J.cole at? Wheres Willow at? I dig the British artist or whoever but he’s signing these artist left and right and less then half of them are really going to drop an actual album. He’s doing the same mistake ludacris and game are making with signing alot of artist and not having them make an album. it’s all hype and it’s only making his label, just look big.

    3. Yeah its true Jay-z tried to sign me and the whole PBF
      But he got declined I flipped him off ripped the papers then we left
      Cuz the roc might have a little talent but they don’t have street smarts
      And they’ll never ever ever sign the poopy butt farts!

      Poopy Butt Farts album droppin this spring!! Peace Ya’ll

    4. Good job, Jay-Z. Next Question. When are any of these artists going to drop? Honestly, Jay-Z is a talented guy, but business man? I don’t know. Dame signed everybody that was on roc a fella. Whatever happened to that rapper named Aztec that Jay signed? When is J. Cole going to drop? I think Jay is trying to give off the appearance that he can be a mogul like Dame, Diddy and how Suge was. Honestly, I don’t see anybody dropping off of roc nation except Jay-Z, and that is including J. Cole.

      1. for real he is so average every time i hear a verse from him i have to get up and walk to the bathroom to take a huge shit. its just so boring it makes me shit. fuck you j. cole you average fuck i’m sick of the shitty music.

        i’m hip 2 da game right
        i’ll always be the same true

    5. but niggaz neva come out..Jay is a great artist but bad manage, has a good eye for talent but neva knoz wat to do wit dem..

    6. J cole will most likely be the next jay z, while K Koke will likely be a male amy winehouse

      ps. Fuck you eddiemurphy

    7. Jay-z is a horrible manager, the stans will dickride Jay every chance they get, no wonder current mainstream rap sounds like some pop techno shit lol!

    8. jay-z! iz a very smart dude. he keepz buildin hiz army and when it’z just rite, roc nation gon take ova da world. good look goin 2 da uk and findin talent there. dat’z da fuckin way 2 go, global! cum money betta take some notez. da only forin guy from cum money iz flake from canada. STEP UR GAME UP!

      RNGMB BITCH!

    9. a friend who was hit by a drunk driver and is now in a coma. Before I say anything else I do ask that you pray for her recovery.

      I was recently interviewed by a west coast magazine, and just had the interview published to the mag site. If I get enough FB likes my interview will go into the actual magazine. The link is http://wwsmag.com/updates/bryant-c-caught-up-20-10/

      I just ask that you take a look, and press like for me. I made it an honest interview so I’m sure that you will like it.

      http://wwsmag.com/updates/bryant-c-caught-up-20-10/

      Also feel free to view my youtube link @ http://www.youtube.com/results?search_query=bryantc1000&aq=f
      Reply Forward

    10. wow jay z signed someone to roc nation not named j something. i thought that was the only way to get in? j cole, jay electronica, jockin jay z

    11. “Aside from killing it on the ones and two’s”

      ahahaha, give me a break. yeah, I’m sure she would of been signed even if she was fat and ugly because her djing skills are so awesome

      1. hahahaha i know right i’d love to hear this bitch cut and scratch. i’m sure it would be all awkward pausing all the music gffa gffa type scratches. jay-z keeps up with the turd walk and talk

    12. Jay-Z is wack without Dame when it comes developing artists and talent. Also Jigga just a facade. He stepped on so many people to get to where he is. When it’s time to do something solo it usually tanks or flops.

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