JAY-Z has expanded his business ventures by announcing his first brand of marijuana. The Roc Nation boss has launched MONOGRAM, a cannabis line born from his partnership with the California-based company Caliva.
Hov’s brand isn’t on sale yet, but the cannabis line has begun its rollout with an official website and Instagram account. MONOGRAM bills itself as having “careful strain selection” and boasts about its board of “cannabis experts who grade and select every flower by hand.”
Although MONOGRAM hasn’t announced a release date as of press time, potential customers can sign up on the brand’s website to be one of the first to access it. It is unknown if the cannabis line will be available at dispensaries since it’s only touting the availability through an e-commerce platform.
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JAY-Z partnered with Caliva to become the cannabis company’s Chief Brand Strategist in 2019. Part of his role involves increasing legal participation in the marijuana industry for people who served time in prison on weed-related charges.
“Anything I do, I want to do correctly and at the highest level,” he said in a press release last year. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
Check out the MONOGRAM site here and view some of the brand’s-scenes photos below.
wow private label deals are so tuff too hard to drop a mil on thousands of acres employ your people and actually create wealth at the source, nope just get paid a point for slappin ya name on rittz product
Exactly… just say it’s yours (Jay-Z) so they’ll buy it. Marijuana doesn’t even match Jays branding. Im pretty sure he has no hand in development. Just paid for advertising/marketing.
You have a point..at some point a billionaire you do have the means to do it from scratch..a partnership is always lucrative but yea starting it from the ground up and buying land to make it happen does and will empower a lot more individuals
maybe people such as jay-z himself might make better music from smoking that crap.
He smoked weed when he recorded The Blueprint.
I think it was only H to the Izzo
White boys be having the audacity lol.
Can’t believe cannabis is getting legal now… Maybe it doesn’t damage the lungs like cigarettes do but it definitely destroys brain cells… and I truly believe that normalizing its consumption will lead people towards harder substances to feel more “high” and get away from their problems SMH.
Bro the gateway theory is some dusty ass debunked shit to be bringing up, if HOV can smoke weed and pull off the business moves he’s done in the last 20+ years then I’m pretty sure he’s still got a lot of brain cells intact
But Hov doesn’t smoke. He wrote in his book that he has smoked less than 5 times in his entire lifetime and one of those was with BIG…it’s kinda hard to top that lol
I wanna die… whether I smoke weed or not.
Smoke weed don’t let weed smoke you.
Lmao, you guys think jay smokes weed?
exactly, jay don’t smoke
He said does sometimes. On the breakfast club a few years back he said he tries not to smoke too much weed because you can get lost in doing it
That’s exactly the type of crap a dweeb who doesn’t smoke but tries to act cool would say.
King HOV’s weed strain will sell more than broke ass Nas’ album sold in its first week. That’s facts. It’s the ROC in here!
Da fuck does this has to do with Nas?
That beef been buried mane
So when weed becomes legal at a national level, will it still be cool ? Or will weed become the new beer ? I dont see nobody pulling hoes with beer or anything else you can buy in a gas station.
With the way the world of weed is goin from the different strains to the exotic names…JAY-Z wouldnt have any kind of a problem with his brand being extremely successful being that he’s already successful in other areas of business..if he says that its topnotch then that’s what it will be..facts of life