Jay-Z & Gucci Create “Decoded” Jacket

    Jay-Z has pulled out all the stops in promoting his new book, which drops on Tuesday. There have been billboards, lyrics on pool tables and on roof tops. The latest promotional effort has Jay-Z teaming with Gucci for a custom Decoded jacket.

    The jacket will be on display at the Gucci flagship store on 5th Ave. The lining of the jacket features Jay’s analysis of “Blue Magic,” The Neptunes produced bonus track from American Gangster. The jacket was created by Hov and Gucci Creative Director, Frida Giannini. 

    9 thoughts on “Jay-Z & Gucci Create “Decoded” Jacket

    1. i love jay’s music but you got to be a huge dickrider to buy a plain black jacet with some book excerpt printed on the inside. that shit is gay.

    2. ya’ll are idiots. This is a one of a kind jacket. They are not selling the jacket. It was created with the sole purpose to promote Jay-z’s new book.

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