Jay-Z has pulled out all the stops in promoting his new book, which drops on Tuesday. There have been billboards, lyrics on pool tables and on roof tops. The latest promotional effort has Jay-Z teaming with Gucci for a custom Decoded jacket.
The jacket will be on display at the Gucci flagship store on 5th Ave. The lining of the jacket features Jay’s analysis of “Blue Magic,” The Neptunes produced bonus track from American Gangster. The jacket was created by Hov and Gucci Creative Director, Frida Giannini.
LOL ROC A WEAR GUCCI????
NO THANKS!!!
i love jay’s music but you got to be a huge dickrider to buy a plain black jacet with some book excerpt printed on the inside. that shit is gay.
when i look at his head like that, i see lines of unwritten rhymes being downloaded into his mind.
ya’ll are idiots. This is a one of a kind jacket. They are not selling the jacket. It was created with the sole purpose to promote Jay-z’s new book.
Wack shit, just because its Gucci made it doesnt mean its hot.
At first I thought he was working with “Gucci Mane”.Thought Gucci sold his sole to the devil to pimp units!!
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at 1st i thot jay was working with gucci the rapper..bt the shit is gangstar black ‘l’ black