JAY-Z and Beyoncé have set up a new multi-million dollar scholarship aimed at helping young Black students pursue their artistic and creative ambitions.
Mr. and Mrs. Carter’s newly-announced About Love scholarship is pledging $2 million to provide funding for students in the arts and creative fields at a select group of Historically Black Colleges and Universities (HBCUs).
The scholarship is a collaboration between JAY-Z’s Shawn Carter Foundation, Beyoncé’s BeyGOOD charity program and luxury jewelry brand Tiffany & Co., whose latest ad campaign (also named “About Love”) stars the billion-dollar couple.
Jay and Bey’s About Love fund will award scholarships to five small private and select state schools across the United States, including Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, University of AR-Pine Bluff in Arkansas and Central State University in Ohio.
“This opportunity is timely as our students come from many different socioeconomic backgrounds,” said Dr. Jack Thomas, the President of Central State University, in a statement. “These funds will have a tremendous impact on who we recruit and our students’ success as they move on to graduate and professional schools and into their careers.”
Each school will be able to apply between Friday (September 10) and Sunday (September 26). “We encourage everyone who is eligible to apply,” read the caption in the BeyGOOD’s announcement post on Instagram.
Beyoncé & JAY-Z Award Once-Homeless Teen $100K College Scholarship
The announcement of the About Love scholarship will look to smooth over the controversy surrounding JAY-Z and Beyonce’s partnership with Tiffany & Co. The brand’s recent “About Love” ad campaign, which features the powerhouse couple, has been receiving backlash for its use of a never-before-seen Jean-Michel Basquiat painting.
Earlier this week, some of Basquait’s close friends and collaborators condemned the ad for using a staunch anti-capitalist’s artwork to sell jewelry. “I was horrified,” said Alexis Alder, one of the late artist’s contemporaries. “The commercialization and commodification of Jean and his art at this point — it’s really not what Jean was about.”
About Love isn’t the only scholarship fund JAY-Z and Beyoncé have set up. In 2018, Mr. and Mrs. Carter gave a once-homeless Seattle teen a $100,000 college scholarship during their On The Run II tour.
good tax write off
Damned if ya do, they’ll still drop a shit on if ya don’t.
wht flks are so jealous of blk ppl, no matter what they would have something to say. keep giving yall two. and tell them to kiss where the sun don’t shine or up the crack of your arses.
Very cool and noteworthy. Still looking for that real philanthropist who has BIG visions and ideas tho. I’m not being critical, that’s just what i hope for
Last time they set up a fund promising to help students it turned out to be a sham. A year later and audit showed that they had donated a grand total of $6,400. They wanted the publicity but didn’t want to donate.
you must be talking about donald trump. you fools
I know I’m broke, but 2 million….that’s it? To spread amongst ALL HBCUs? They are BILLIONAIRES, right?
That $2 million will be more like $50k. They just want the publicity, they could give a fuck about people.
how much has taylor swift given to white schools, or how much has edelle or eminmee given. ou are just in an upraor cause it didn’t mention white folks..call miley cyrus and see jpw much she’s given. that devil
Why don’t they come to Brooklyn yes come to Brooklyn and give the scholarship to family who really needs them full of shit
They are a couple of the biggest racists on the planet. And if you think they’ll actually give $2M you’re sadly mistaken. They seed a 20 year annuity that cost them about $80K. and it takes years to mature enough to pay anyone. And I guarantee they wont give it to anyone who doesn’t worship them and is the right color.
you be okay if they gave it to you. fool, they give to hbcu’s what’s wrong with helping your own as youppl did as you stole for your won. go sit down and shut up
I’m sorry but when people say it is not enough it’s like what did you give. They give to multiple charities. How can you tell someone what to give and when to do it?? The college fund is not to be solved by a couple. It should be solved by several donors – the students family included. I am a student! I know that it is hard doing this shit by myself. I never EVER told anyone what to give me, billionaire or not! It is not solve anything. It is to help!
nice gesture by Jay and Bey. Online muppets will always demand more.
Am I the only one who thinks this is an attempt to divert attention from Tiffany’s ‘Basquiatgate’ to more positive news?
Thank you guys for helping our young people