Coming off the platinum success of Pain is Love and a string of hit collaborations, Ja Rule finds himself rethinking his formula to success with his next album The Last Temptation.
Lately he’s been getting a lot of choice of songs. “Being that I’ve been making records and they’ve been coming out so big, you get a stigma on you that you’re a commercial artist now”, he said. “I think that’s an unfair stigma. Sometimes people make you feel like you have to regress back to something they just understand as you…I don’t want that with Last Temptation”.
Having done collabo’s with everyone from J-Lo, Mary J. Blige, and Ashanti, Ja Rule has become a sure bet on a commercial hit. Instead of doing a large amount of talking these days, he’s doing something he hasn’t done in a while. He’s listening. “At first I was going to really do something with this album. I was gonna take it over the top and really gutter it out. But you know what? I think I wanna continue to show people my growth as an artist and continue to make the music I know I can make—not just pigeonhole myself and make all street records”.
The whispers and murmurs are running wild. The streets are talking. They want him back. Is he really listening?
