J. Cole‘s 2014 single “No Role Modelz” reached a major milestone this week, as it hit the Diamond (10 million) mark in sales.
The track was certified Diamond by the Recording Industry Association of America (RIAA) on Tuesday (December 10). In fact, it vaulted past Diamond, all the way to 14 times platinum, or 14 million units.
AD LOADING...
“No Role Modelz” is now Cole’s second Diamond song, following “Middle Child,” which hit that bar in July.
Despite hitting eight-figure sales, “Middle Child” never topped the Billboard Hot 100, debuting at No. 26 and peaking a week later at No. 4.
AD LOADING...
It has, however, gone on to become one of Cole’s most enduring songs.
“No Role Modelz” was reported two years ago to have passed 10 million units, but it was never certified until this week.
AD LOADING...
Cole belongs to an esteemed list of Hip Hop stars who already possess diamond plaques.
Eminem leads the way among rappers with six in total. Three are for his albums The Marshall Mathers LP, The Eminem Show and Curtain Call: The Hits, while the other three are for the singles “Lose Yourself,” “Not Afraid” and the Rihanna collaboration “Love the Way You Lie.”
AD LOADING...
Drake, 2Pac, Kanye West, Cardi B and JAY-Z also have multiple diamond records each, with Hov just recently earning his third for “Empire State of Mind.”
Among all genres, Post Malone currently holds the record for most diamond singles with nine, followed by Rihanna and The Weeknd with seven each.
AD LOADING...
Cole’s big win comes just as rumors are flowing that he’ll soon be retiring from music — rumors that were fueled by the announcement that his Dreamville Festival is coming to an end.
The bittersweet news was confirmed on Tuesday (December 10), with festival organizers revealing on social media that next year’s edition will be its fifth and final one.
AD LOADING...
“April 5 & 6, 2025 will be the Fifth & Final Dreamville Fest,” a post on X (formerly Twitter) read. “What a ride it’s been… We can’t thank y’all enough for all the memories we’ve shared.”
Cole’s longtime manager Ibrahim “Ib” Hamad added: “Thank You North Carolina. Thank you to everyone who’s travelled from all over the last 4 years to enjoy our little family reunion.
AD LOADING...
“This Festival is something a lot of people have been working very hard to bring you and it’s honestly been a dream come true seeing the impact.”
2025 Dreamville Festival will take place at Dorothea Dix Park in Raleigh, North Carolina, not far from Cole’s hometown of Fayetteville. The lineup has yet to be announced.