J. Cole‘s new album The Fall-Off is officially around the corner.
Catching the hip-hop world by surprise on Wednesday (January 14), the Dreamville rap star announced that his long-awaited seventh album will be released on February 6 — just over three weeks away.
The news came via a short cinematic trailer that narrates the concept behind the title and also includes a snippet of an unreleased song.
“Everything is supposed to go away eventually,” a voice says over shots of J. Cole cleaning his Lamborghini at a car wash and eating a meal on his own at a diner. “You see this especially in show business with famous actors or musicians. And it’s like, ‘Oh, this guy used to be famous and then he ‘fell off.’ What happened?’
“And they want to point to, ‘They did this and this and they made some sort of mistake.’ Instead of thinking that, look, it’s kinda crazy they got famous in the first place. So few people reach that level that yes, of course, it’s not gonna last forever because somebody else has to take that spot.
“And that’s how show business has been since forever. But no, they always want to say, ‘That guy fell off.’ They want to look down on him for just going through the natural cycle of rising and falling.”
The video closes out with a 30-second preview of a hard-hitting, southern-flavored track on which Cole raps: “Picture my soul climbing out of the infinite hole / Where n*ggas die over pride and live for the” — before it cuts off in a flurry of gunshot sounds.
Check out the trailer and cover art for The Fall-Off below. Vinyl copies are available to pre-order here.
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Man, that trailer hit deep. J. Cole ain’t just dropping an album—he’s dropping wisdom. The fall-off isn’t failure, it’s just life. Respect for owning the truth, the grind, the fade. You still the king, even when the crown’s heavy.
Yeah no take that entitled pompous trash somewhere else with other gay rap
Dee Shanell take your obese ass somewhere else like Africa
Humpty Dumpty looking ass bih got tag teamed manatee looking ass
Gay cole
Y’all defend your white agenda rappers eminem and cole
He is worse than Drake. At least Drake isn’t pretending to be all so insightful like this idiot his fan base too all think they better than everyone else and overly emotional listening to this cringe from a horrible person who abandons people and runs with his tail between his legs. Ye better!
I’ve been reading the comments and laughing at the bullshit but I have to ask you, if you saw the sun, would you say that’s a stupid baseball pretending to be the sun? I cry. lol
Homo what?
Bro you kbots need help reaching for anything with your meme rapper
The whitest responses always from them straight burb people
Are you done sucking off fake thug college boy with the white wife Kenny? Scared of Joey kenny?
What kind of white girl mean girls response is that? You got to be a female from the burbs responding like that probably pushing 40. Auntu take that to the bingo hall we straight slime time right now
Wow talking about you middle age stink coochie maams gets you mad. Not my fault you dried up and stink been passed around aint no man want you big whale
You’re pretending you’re superior to everyone in this comment section because the comments don’t align with your views yet you are here and comment on almost every article bootlicking Kenny the hypocrite get help and a real identity a sense of self
TonyCeno that you’re soy black ass?
Are you gay or a woman?
Flop🤣🤣🤣🤣
YoungBoy better! Just dropped another song! Slime Cry this Friday!
Everyone doing better French & Max B, EST Gee, Uzi, Carti, Yeat got a album, Don Toliver, Ye got Bully this month, DaBaby got a album this month
YoungBoy Better!!!!! Slime Cry this Friday!!!!
Tell gay Cole to go ride his bike bro fell off so bad need training wheels get out NYC go back to NC
Uzi better and YoungBoy and Ye about to drop albums and DaBaby meanwhile this entitled loser political pusher race hustler is pushing his agenda so full of himself and only dumb millennials like him them and other people who fall for agenda.
Flop incoming. For spite Drake should drop the same day
Ain’t no body but white peoples who push politics listening to this that’s his audience mostly dumb women and sensitive men the dumb blacks listening to him are all preppies not hood. Look how he used Durk and abandoned him or used Tee Grizzley abandoned him too.
Weird liberals that’s his audience white who think better of themselves for pushing agenda and blacks who made politics their religion. He just profits
He turned on Ye too the guy who made his career producing for him. He is so fake pretending to care but really he cares only about himself and trying to pretend he’s superior to others Kendrick is the same massive hypicrites and egos.
Free Diddy he can beat up Cole and Jay Z together.
Joey Badass need to diss him and Kendrick again
White boy with no talent. His label trash too that’s why Jay Z dropped him too
The fall off is right mr please feel sympathy for me. Bro retire no one likes your or your cringe artists
Play J Cole make the pussy dry
YoungBoy dropped again!!!!!
I dropped the soap again. Will you help me pick it up?
Free Diddy. I want my butthole torn open. J Cole is wack anyways. NBA YoungBoy , Drake and Lil Yatchy are better artists. J Cole acts like he the great messiah of rap but all his albums do is make me want to take naps after listening to them.
I love listening to real artists like Future, Young Thug, Lil Baby, Lil Uzi , Young Gotti, and Travis Scott.