Two years ago to this day, Iggy Azalea was riding high off the newly minted release of her debut studio album, The New Classic. Propelled by the monster hit “Fancy,” there was much promise for what appeared to be the first credible white female rapper. The fact she hailed from Australia also strengthened her allure.
In the present day, she’s more of an underdog; a maligned version of herself whose career has become pure meme and GIF fodder. Cold wars from everyone from Snoop Dogg, Azealia Banks, Q-Tip and her original culture voucher, T.I., has ostracized her from a substantial Hip Hop base, leaving her to vie for the attention of fans who consider “Fancy,” well, a new classic record.
While it’s easy to attribute her rifts with established rappers as the catalyst for a timeline that signals an epic fall from grace, Brian Scully has stepped up to offer an alternate perspective, more so an insider’s point of view.
As the former publicist for the headline magnet rapstress, Scully took to his Medium page to revisit how Azalea’s decision to hone in on management with no real connection to Hip Hop culture became her social media undoing.
“Our team at the time (let’s call it Team #1) was multi-cultural,” he writes. “Her manager and her best friend / assistant were both black, her stylist was Latina, and her publicist (me) and agent were white. Plenty of cultural perspective to go around. Perspective that couldn’t help but to rub off on Iggy.”
Scully says the arrival of Iggy’s new single, “Team” (which he describes the lyrics to be “self-destructive”) created an epiphany that her DIY mantra prompted plenty of bad decisions in his eyes.
“By the time Iggy officially moved to new management, I was the only one of the big three (manager/agent/publicist) left in the picture. What I witnessed was not only a change in personnel, but also a drastic shift in strategy,” he continued.
“Team #2 was rooted in England, almost entirely white, and had no connection to hip-hop. The perfect team for a British pop singer, but one less suited for someone who was, essentially, an American hip-hop artist.”
The changing of the guards also signaled the first time Azeala responded to Azealia, a decision that still haunts her to this day.
Scully goes on to state that his post isn’t meant to spite his former client and wishes her career and state of mental health all the best.
As for “Team,” it’s currently seated at No. 22 on the Billboard Hot 100. Her sophomore studio album, Digital Distortion, is supposedly dropping this summer.
Some artist should not speak. Just perform. That mouth will kill sells and fans
she’s fake straight from the start!
Yikes!
That pic tho, damn
I wasnt into her music but im not into too many black artist either. She came out and people liked her BUT she was white…. Being white and successful in hip hop is a no-no. people will call u racist all types of shit anything they can attack they will. These same people will praise young thug but say Iggy wack……… Praise future but say iggy is garbage. Iggy speaks clearer english and those people literally just mumble on a track. Make no fuckin sense but…
She tries to hard to sound like she black. She is Australian. Sound like it. she sound like a stereotypical ghetto girl from the south. She is not authentic. She could sound like young thug but it’s not act. You fool black people
If you don’t like black artists, sheesh, what music do you listen to? Polka? Are you into River Dancing? How about Celtic or Antartican Music? Lol. If you don’t like Black artists, you don’t like music.
lol its called country, its called classical, its called heavy metal, its called blugrass. lol at thinking bc someone doesnt like black artists they dont like music..that said SOME of the greatest music is by black ppl so i assume hes trolling
lol its called country, its called classical, its called heavy metal, its called blugrass. lol at thinking bc someone doesnt like black artists they dont like music..that said SOME of the greatest music is by black ppl so i assume hes trolling
lol its called country, its called classical, its called heavy metal, its called blugrass. lol at thinking bc someone doesnt like black artists they dont like music..that said SOME of the greatest music is by black ppl so i assume hes trolling
Yes Iggy sounds like a dippy white girl from america. True. What about Nikki though? She is ablack girl from the hood but sounds like a dippy white chick from the burbs lol foh but thats cool though ,right? Of course it is
First off I want to blame poor education for your comment. I said didnt like “too many” black artist. As for your comment itself, yes you are right black people have created many genres but does that mean they are the best at it?? I introduced the card game spades to my wife.. Taught her the game and she beat me damn near everytime we play now. My point, you mf get shown out of every genre.. your favorite mis scared of eminem, scared of big pun.. So on and so on. Get over it..
First off I want to blame poor education for your comment. I said didnt like “too many” black artist. As for your comment itself, yes you are right black people have created many genres but does that mean they are the best at it?? I introduced the card game spades to my wife.. Taught her the game and she beat me damn near everytime we play now. My point, you mf get shown out of every genre.. your favorite mc is scared of eminem, scared of big pun.. So on and so on. Get over it..
First off I want to blame poor education for your comment. I said didnt like “too many” black artist. As for your comment itself, yes you are right black people have created many genres but does that mean they are the best at it?? I introduced the card game spades to my wife.. Taught her the game and she beat me damn near everytime we play now. My point, you mf get shown out of every genre.. your favorite mc is scared of eminem, scared of big pun.. So on and so on. Get over it..
First off I want to blame poor education for your comment. I said didnt like “too many” black artist. As for your comment itself, yes you are right black people have created many genres but does that mean they are the best at it?? I introduced the card game spades to my wife.. Taught her the game and she beat me damn near everytime we play now. My point, you mf get shown out of every genre.. your favorite mc is scared of eminem, scared of big pun.. So on and so on. Get over it..
First off I want to blame poor education for your comment. I said didnt like “too many” black artist. As for your comment itself, yes you are right black people have created many genres but does that mean they are the best at it?? I introduced the card game spades to my wife.. Taught her the game and she beat me damn near everytime we play now. My point, you mf get shown out of every genre.. your favorite mc is scared of eminem, scared of big pun.. So on and so on. Get over it..
Im going to blame education for your comment. I said I didnt like “too many” black artists. Almost everything the lathest decade is blah blah blah bs. Tupac is my favorite all time, nas, krs and basically when rap had a point to the songs. Just because you create something doesnt make you better than anyone. I introduced the card game Spades to my wife. Taught her the game and she beats me damn near everytime. Point being, your favorite MC is scared of eminem lol scared of big pun and a lot of other non black artistartist get over yourselves
and Nicki Minaj sounds like shes trying to sound like a bubble gum pop white girl rapper, whats your point???
this man speaks the truth. nicki minaj tries to sound hella white. black folks dont give her shit for it because ..well, shes not white like iggy…
Nickis broher is a child rapist too!!!
Azalea is time to commit suicide. What ya waitin’ fo’?!
I F**K iggy doggy style last night
Iggy booty is so big & juicy!
And so fake
This girl is a victim of outright RACISM. Because shes white and rappin, she gets hated on…she may not be talented, but neither is NICKI MINAJ, that other racist chick that keeps ranting on twitter, etc…yet nobody gives them any problems…
im glad eminem is killing the rap game…hes killing everyone and no other rapper has the skill to match!!! and you know it!!
This girl is a victim of outright RACISM. Because shes white and rappin, she gets hated on…she may not be talented, but neither is NICKI MINAJ, that other racist chick that keeps ranting on twitter, etc…yet nobody gives them any problems…
im glad eminem is killing the rap game…hes killing everyone and no other rapper has the skill to match!!! and you know it!!
Nicki Minaj is talented. Lol Eminem is washed up nobody gives 2 shits about Eminem. Future, Kendrick and Drake are the ones killing the rap game, Em is irrelevant.
As far as Iggy goes, I will admit that there were some racism involved especially with the crazy girl that rants on Twitter, but it’s Iggy’s fault, sometimes you just ignore trolls and go on about your business, iggy didn’t do that and she got burnt
it starts and ends with the music…her music had traction at first…then downhill it went…lets see how many more can try and ride hiphop to stardom…then switch it up
This article is an op-ed and listed as news. This website fucking sucks, you guys are seriously the dingleberry of the journalism world. How do yall ever expect to be taken seriously when your forums are just filled with “Wise White Man” lol fuck yall
“lol its called country, its called classical, its called heavy metal, its called blugrass. lol at thinking bc someone doesnt like black artists they dont like music..that said SOME of the greatest music is by black ppl so i assume hes trolling”
Umm, you do know black people brought the banjo to America from Africa right?… Bluegrass, Country, Metal… any “American” Genre ties back to Blacks. Hey, Did you hear? Blacks can be classical musicians too!!!… or would you not listen to them because you “not into too many black artist(s)”?
fall from grace but still doing better than she was before Fancy, LOL so, dont worry about her. shes good.
I think her downfall was trying to be a white female rapper in the age of cultural appropriation and all that bullshit. If she had promoted herself as a singer/rapper, she would probably would have stayed under the radar.