Diddy appears to be upset with digital streaming providers (DSPs) such as Apple Music and Spotify for trying to stifle his musical output.
On Saturday (October 1), a video began circulating on social media of the Bad Boy executive seemingly accusing DSPs of attempting to control the way he and artists alike are currently releasing their own music.
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In the nearly one-minute clip, which appears to have been taken from Diddy’s Instagram story, the 50-year-old mogul vents his frustrations with the oversight of officials representing DSPs and how they are attempting to interfere with the timing of his releases.
“Yeah we gotta change tone,” Diddy said. “Check this out, if you work for Apple or Spotify and y’all got these rules and regulations, we gotta drop our music when you want us to drop our music — yo, I drop my music when the fuck I want to drop my music. And y’all gonna have to catch up, it’s all good.”
Diddy continued, alleging that there is more than one person attempting to control him in addition to expressing his disdain for the over-application of data obtained from the artificial intelligence algorithms primarily used to run DSPs.
“These people out here trying to control me,” Diddy said. “They trying to control us, fuck that. I ain’t being controlled. I’m being fucking free, I ain’t come all this way to listen to some fucking algorithm, computer rules — fuck that.”
“I want to make it totally clear, if you fuck with my shit, play it,” he continued. “If you don’t, it’s all good. You can not stop this. You can not never, ever, ever stop this. No computers, not you not your job, not your media base — you cannot stop the feeling of the frequency never, ever, ever, on God.”
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Diddy did not go on to provide any further details in regards to his plans to release new music, however, his recent activity certainly suggests the arrival of new material before the end of the year.
After delivering his 16-track BAD BOY CELEBRATES: DIDDY THE ARTIST in June, he joined forces with Kentucky-bred vocalist Bryson Tiller for their “Gotta Move On” single.
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In May, Diddy also launched a new R&B label called Love Records in collaboration with Motown Records and announced his intentions to release his first solo artist project since his 2006 Press Play LP. He also signed singer/songwriter Jozzy as Love Records’ first artist, crowning her as the “R&B Biggie” in the process.
