Snoop Dogg has hands in everything from film to music, clothing and cannabis. Now, the West Coast legend will have his own figures sold at a brick-and-mortar location in Inglewood, California.
According to AllHipHop, Funko is partnering with Snoop for a themed-store in honor of the D-O-Double-G set to open in January 2023. Named “Tha Dogg House,” the location will feature a mural of Snoop along with life-sized Funko Pop! figures.
“This new store stays true to who I am as an entrepreneur and rapper,” the 50-year-old rapper said in a press release. “I can’t wait for my fans to experience it, to touch it, to feel it. Once you see it, it’s like no other thing in the world. Tha Dogg House will blow your mind.”
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The Funko store will be located next to Snoop Dogg’s clothing store near SoFi Stadium.
“Snoop Dogg is an entertainment powerhouse and remains one of the most innovative and versatile figures in the entertainment industry,” Funko’s CEO Andrew Perlmutter said. “We look forward to the debut of our newest retail experience and our partnership with Snoop whose expertise and impact on pop culture further elevates the brand’s opportunity to connect with fandoms within music and sports.”
Snoop has some intimate history with SoFi Stadium. Last February, he participated in the first G-Funk-themed Super Bowl Halftime Show alongside mentor and collaborator Dr. Dre, 50 Cent, Mary J. Blige, Eminem and Kendrick Lamar.
The performance, which paid homage to Dr. Dre’s illustrious career and the work of some of his protégés, was awarded two Creative Arts Emmys in the Outstanding Variety Special (Live) and Outstanding Production Design for a Variety Special categories. The win was Snoop’s first Emmy award and put Eminem one Tony Award short of becoming an EGOT winner.
The moment, however, almost didn’t happen after Dre suffered a brain aneurysm in January 2021. Dre’s health issue eventually prompted Snoop and Em to reconcile and even record a song together, “From the D 2 the LBC.”